Genius Litter Shark Tank Pitch

Ramon van Meer presented his Genius Litter product, an innovative litter solution that changes colors when it detects pee anomalies in cats in season 15 of Shark Tank.

Despite securing a three-Shark deal with Mark Cuban, Lori Greiner, and Robert Herjavec, some viewers criticized the product for being similar to existing ones on the market, such as Pretty Litter, at a higher price point.

Ramon’s inspiration for Genius Litter came from his cat’s health scare and his desire to create a solution for early detection of urinary disorders in pets.

Ultimately, the deal with the Sharks resulted in a $250,000 investment for an 8% equity stake in Genius Litter, along with 2% in advisory shares.

Read More at, Genius Litter Shark Tank Net Worth