Genius Litter Shark Tank Net Worth

Genius Litter, featured in episode 13 of season 15 of Shark Tank, is a revolutionary pet care product designed to monitor the health of felines.

Created by Ramon Van Meer under his company Alpha Paw, Genius Litter uses silica crystals to detect health issues in cats by analyzing factors like pH, alkalinity, and more. When abnormalities are detected, the litter changes color, alerting pet owners to potential problems.

Genius Litter ensures advanced odor control and eco-friendly disposal and provides preventative health measures for serious health problems.

With a philanthropic mission and a commitment to pet wellness, Genius Litter stands out in the market by not only prioritizing pet health but also giving back to shelters with every purchase.

Available at PetSmart nationwide, Genius Litter is a smart choice for cat owners looking to proactively monitor their pets’ well-being while supporting a company dedicated to making a positive impact in the pet community.

Company NameGenius Litter
FounderRamon Van Meer
ProductColor-changing cat care litter
Investment Seeking$250,000 for 4% equity
Final Deal Accepted$250,000 for 8% equity + 2% advisory shares
Shark NameRobert Herjavec, Mark Cuban, Lori Greiner
EpisodeSeason 15, Episode 13
Business StatusIn Business
WebsiteVisit Website
Net Worth$3 million

What Is Genius Litter?

Genius Litter is a cat litter product that features color-changing technology to help monitor your cat’s health. The litter’s revolutionary indicator crystals change color to detect urine abnormalities, allowing pet owners to track their cat’s well-being easily.

In addition, Genius Litter offers long-lasting absorption, a non-clumping formula for a cleaner home, and various other benefits aimed at promoting a healthier and happier life for cats.

Genius Litter Shark Tank Net Worth

Genius Litter is a health-monitoring cat litter made with silica crystals that change color to detect irregular levels of blood, bilirubin, or alkaline in cat urine, indicating potential health issues. The litter is eco-friendly, odor-free, and clump-free, providing advanced odor control.

Genius Litter aims to help cat owners monitor and address their pet’s health warning signs before they become life-threatening.

Who Is The Founder Of Genius Litter?

Ramon Van Meer is the founder and CEO of Genius Litter. Ramon van Meer is a serial entrepreneur with a history of founding successful companies. A health scare inspired genius Litter with Quinsel, his cat, who almost died from a severe urinary tract infection.

This experience inspired Ramon van Meer to create a solution that would help cat owners easily detect signs of illness in their pets.

Before appearing on Shark Tank, Genius Litter had already established itself as an innovative cat health company. Headquartered in Los Angeles, California, Genius Litter was founded in 2017 and had rapidly grown to over $4 million in revenue by 2020.

The flagship product of Genius Litter utilized proprietary color-changing technology to detect abnormal acidity or alkalinity levels in a cat’s urine, indicating conditions like urinary tract infections, kidney disorders, and metabolic issues.

The company’s products were sold direct-to-consumer through its website and Amazon, with sales increasing from $500,000 in 2017 to $4.6 million in 2020.

How Was The Shark Tank Pitch Of Genius Litter?


  • Entrepreneur: Ramon Van Meer
  • Business: Genius Litter (Smart cat litter with health indicators)
  • Investment Seeking: $250,000 for 4% equity

During the Shark Tank pitch, Ramon Van Meer presented Genius Litter, a unique cat litter designed to monitor feline health by changing color to indicate potential issues like blood or abnormal pH levels.

Made from silica, the litter is not only lightweight and low-tracking but also excels in odor control and social impact by donating meals to pet shelters with each purchase.

Genius Litter Shark Tank Net Worth

Priced at $24.99 per bag with a production cost of $4.71, Genius Litter had achieved impressive sales of $3.1 million and a profit of $465,000, primarily driven by online sales channels.

Ramon also highlighted additional products within the Genius Litter brand. The Sharks, including Mark Cuban, Lori Greiner, and Robert Herjavec, expressed interest in the innovative product.

While Emma Grede and Kevin O’Leary opted out of investing, the trio of Mark, Lori, and Robert offered $250,000 for an 8% stake in the company, along with an additional 2% in advisory shares.

Initially seeking $250,000 for 4% equity, Ramon received counteroffers from Kevin and Lori for 20% equity with a royalty clause and from Robert for 10% equity.

Ultimately, after negotiations, Ramon accepted the deal from Mark, Lori, and Robert for $250,000 for 8% equity and 2% advisory shares.

Pitch Details:

  • Ramon introduced Genius Litter as a revolutionary cat litter that changes color to indicate health issues in cats, such as blood or abnormal pH levels.
  • The product, made of silica, is lightweight, tracks less, controls odor effectively and donates meals to pet shelters with every purchase.
  • Retailing at $24.99 per bag, the production cost is $4.71.
  • Yearly sales were $3.1 million, with a profit of $465,000, mainly from online platforms.
  • Ramon also mentioned other Genius Litter products.

Shark’s Views and Investment Offers:

  • Interest: Mark Cuban, Lori Greiner, Robert Herjavec
  • No Interest: Emma Grede, Kevin O’Leary
  • Initial Request: $250,000 for 4% equity
  • Offer Received: $250,000 for 8% equity, plus 2% advisory shares (Mark, Lori, Robert)
  • Counter Offers: $250,000 for 20% equity with royalty (Kevin, Lori), $250,000 for 10% equity (Robert)
  • Final Deal: $250,000 for 8% equity, plus 2% advisory shares (Mark, Lori, Robert)

Shark Tank Investment Table:

SharkInvestment OfferedFounder’s Counter OfferFinal Deal Accepted
Mark Cuban$250,000 for 8% + 2%13% equity$250,000 for 8% + 2%
Lori Greiner$250,000 for 8% + 2%N/A$250,000 for 8% + 2%
Robert Herjavec$250,000 for 8% + 2%N/A$250,000 for 8% + 2%

Did Genius Litter Get a Deal on Shark Tank?

Yes, Genius Litter did get a deal on Shark Tank. After pitching the color-changing cat care litter product, founder Ramon Van Meer received investment offers from three sharks: Robert Herjavec, Mark Cuban, and Lori Greiner.

The final deal was $250,000 for 8% equity and 2% advisory shares from Lori Greiner and Mark Cuban. This strategic partnership has helped Genius Litter thrive in the market, with significant sales growth and continued success.

Also read, AU Baby Shark Tank Net Worth

What Happened To Genius Litter After Shark Tank?

After appearing on Shark Tank, Genius Litter secured a deal with three sharks – Robert Herjavec, Mark Cuban, and Lori Greiner. The final deal was $250,000 for 8% equity and 2% advisory shares. This exposure led to a significant increase in sales, with thousands of dollars generated in a single day.

The company, founded by Ramon Van Meer in 2019, offers a color-changing cat care litter product that detects cat urine abnormalities and identifies diseases through color changes in the litter.

Genius Litter Shark Tank Net Worth

Customers can purchase Genius Litter products on Amazon, with a six-pound bag priced at $24.99.

Founder Ramon Van Meer’s pitch in a veterinary doctor costume resonated well with cat owners, driving sales even without additional marketing expenses.

Genius Litter is still in business, headquartered in Austin, Texas, with an estimated net worth of $3 million.

Also read, TORCH Warrior Wear Shark Tank Net Worth

Genius Litter Shark Tank Update

After its appearance on Shark Tank, Genius Litter experienced a surge in popularity and brand recognition. The exposure from the show helped the company attract more customers and investors.

Genius Litter continued to focus on innovation and sustainability in the pet care industry. They expanded their market reach, improved distribution channels, and enhanced customer accessibility.

The company is offering a 20% discount and free shipping on all orders to boost sales. With Ramon’s expertise in digital marketing, Genius Litter aims to surpass $10 million in annual revenue.

The increased brand searches on Google will enhance website rankings and reduce customer acquisition costs. 

The company also planned to introduce new pet care products aligned with their values of convenience and sustainability.

Genius Litter products are available in major stores like Target and PetSmart, as well as online on Amazon and the Alpha Paw website. The post-Shark Tank promotion with discounts is exclusively offered on their website,

Despite facing competition from established brands like Pretty Litter, Genius Litter’s innovative approach and Ramon’s successful business scaling history position it well for future growth in the pet care market.

By investing in marketing efforts and prioritizing responsible sourcing and manufacturing, Genius Litter aimed to set a new standard in the industry, emphasizing waste reduction and pet well-being.

Also read, Modern Picnic Shark Tank Net Worth

What Is the Net Worth Of Genius Litter?

According to our research, Genius Litter’s net worth is estimated to be $3 million. The valuation of Genius Litter was $2.5 million after securing investment from Mark Cuban, Lori Greiner, and Robert Herjavec on season 15 of Shark Tank.