Fur Oil is a product pitched on Season 11 of Shark Tank, a highly popular television show where entrepreneurs present their business ideas to potential investors known as “Sharks.”
Fur Oil was developed by the brand “Fur,” founded by Laura Schubert and Lillian Tung. The primary goal of Fur Oil and other products from the same brand is to provide natural skincare and hair care for intimate body areas.
Fur Oil comprises a carefully curated mix of natural ingredients, each serving a purpose in its formulation. It features lightweight oils like grape seed and jojoba to soften hair and promote healthier growth, tea tree oil for its antimicrobial properties, and clary sage oil to reduce inflammation and regulate sebum production.
The blend cleans, nourishes, and hydrates the skin and hair, promoting the wellness of sensitive body areas. Fur Oil’s approach to personal care sets it apart from other products on the market.
Fur Oil offers users a product specially designed for intimate areas, which the beauty industry has traditionally overlooked. It bridges a gap in the market, providing a much-needed natural, gentle, and effective solution for personal care.
Furthermore, its founders, Laura and Lillian, have brought their years of experience in consumer product development and design to the table, creating a product that is not only functional but also aesthetically pleasing and easy to use.
The company’s commitment to quality highlights Fur Oil’s value and effectiveness. Fur Oil is a good choice due to its unique purpose, natural ingredients, and the brand’s strong commitment to quality and innovation.
Fur Oil offers a fresh, modern, and stylish approach to intimate skincare and hair care, supporting the beauty industry’s shift towards inclusivity and body positivity. The supple texture of Fur Oil makes it a versatile and appealing solution, whether it is used daily or for special purposes.
|Laura Schubert and Lillian Tung
|Hair care line with all-natural ingredients for the hair down there
|$500,000 for 2.5% equity in Fur Oil
|$500,000 for 8% equity in Fur Oil + $50,000 to a body positivity charity
|Fur Oil Episode
|Season 11, Episode 13
|Fur Oil Business Status
|Fur Oil Website
|Fur Oil Net Worth
What Is Fur Oil?
Fur Oil is a skincare product specifically designed for the pubic area. It is formulated to nourish and condition the hair and skin in that area. The oil is made from natural ingredients, including grape seed oil, jojoba oil, clary sage oil, and tea tree oil.
Fur Oil aims to soften the hair, reduce ingrown hairs, and soothe irritation or redness. It can be used on any part of the body where hair grows, such as the pubic area, underarms, and even on the eyebrows.
The oil is lightweight and non-greasy, making it easy to apply. You can use Fur Oil daily or as needed by massaging a few drops into the areas you want to treat. Regular use can help maintain healthy hair and skin in the pubic area.
Fur Oil has gained popularity for its focus on pubic hair care and its commitment to using natural ingredients. It is considered a gender-neutral product that promotes self-care and body positivity/
Who Is The Founder Of Fur Oil?
Fur Oil was founded by Laura Schubert and Lillian Tung, a dynamic duo who brought their skills and experiences to create a revolutionary product in the beauty industry.
Laura Schubert, the company’s CEO, has an impressive background in consumer product development. She has over a decade of experience working for significant corporations such as Unilever, Procter & Gamble, and Mars. Her expertise doesn’t stop there – she was also part of the team that launched the successful Drybar line of hair care products.
Lillian Tung is the Creative Director of Fur. Her background lies in design and branding, with over 15 years of experience in these fields. Lillian has worked for leading brands such as Nike, Sephora, and Target and played a crucial role in the teams that launched the successful beauty company Glossier.
The idea of Fur Oil was conceived from Laura and Lillian’s simple yet crucial observation – the lack of dedicated care for intimate areas. They recognized that while there were abundant products for facial and general body care, intimate areas were not given the same attention.
This sparked the idea of creating Fur Oil, a product that would fill this gap in the market by providing natural, nourishing care for “hair down there.” They aimed to help prevent common issues like ingrown hair while promoting healthier skin and hair.
Before appearing on Shark Tank, Laura and Lillian spent two years developing Fur and its flagship product, Fur Oil. Despite the sensitive nature of the product, they managed to attract interest and investment, raising over $2 million from individuals and companies like Will Smith, Brooklyn Decker, Andy Roddick, CAA Ventures, and Winklevoss Capital.
These funds allowed them to expand their team, develop more products, and create an online store, setting a solid foundation for their pitch on Shark Tank and subsequent growth.
How Was The Shark Tank Pitch Of Fur Oil?
Laura Schubert and Lillian Tung brought Fur Oil to the Shark Tank stage in Season 11 with passion and confidence. They were seeking an investment of $500,000 in exchange for 2.5% equity in their business – a request reflecting a high valuation of their company.
To visually represent their line of products, the duo brought in two sheep to display some ‘styles’ and explained their unique blend of oils designed to prevent ingrown hairs and condition pubic hair. This line had expanded to include creams, scrubs, and wipes, all intended to promote better care for intimate areas.
As the founders handed out samples, Lori Greiner immediately took note of the quality of the packaging. But what truly impressed the Sharks were the figures.
At the time of the pitch, Fur had already made about $3.5 million in sales from Amazon and direct-to-consumer website sales during the filming year, boasting high-profit margins that further attracted the investors.
However, the Sharks had varying views on the product. Mark Cuban, for instance, didn’t think the product was for him and was the first to drop out.
Daymond John saw potential in licensing the product, even though the founders were against this route, and offered $500,000 for 15% equity.
Kevin O’Leary proposed a royalty deal—$500,000 for a 2.5% stake and a $1 per unit royalty until he recoups $1 million.
Influenced by the founders’ mission to promote body acceptance, Lori Greiner offered $500,000 for 12% equity and an additional $50,000 towards a body image charity. Guest shark Maria Sharapova dropped out, citing low equity value.
In response to the offers, the founders proposed a counter-offer: they wouldn’t go higher than 5% equity, which was lower than most of the Sharks had offered.
Daymond John was willing to go down to 10%, but Lori Greiner didn’t budge on her offer. Daymond eventually dropped out due to the founders’ hesitation.
Ultimately, Lori Greiner revised her stake to 8%, and despite their initial reluctance to go lower than 5%, the entrepreneurs accepted Lori’s offer of $500,000 for 8% equity, thereby securing a successful deal on Shark Tank for Fur Oil.
What Happened To Fur Oil After Shark Tank?
After their appearance on Shark Tank, Fur Oil experienced a somewhat mixed journey. While they initially saw a spike in sales due to the so-called “Shark Tank effect,” their annual sales later settled at about $1 million.
This drop in sales might appear puzzling, considering the exposure the show provides, but it’s not uncommon for businesses to experience fluctuations after the initial surge.
However, it’s important to note that Fur Oil’s overall market presence remained strong. Their website was active and continued offering a range of products, including their new body wash line.
They also managed to maintain their visibility in the media, being featured in major publications like Vogue and Refinery29. The endorsement of the brand by Emma Watson, mentioned during the show, remained a major selling point.
Despite the change in sales dynamics, Fur Oil remained available through various outlets. Beyond their website, their products could be purchased from high-profile stores like Urban Outfitters, Goop, and Neiman Marcus, indicating a sustained presence in the retail sector.
Laura Schubert and Lillian Tung continued to promote and develop Fur Oil despite the company’s sales trajectory changing following Shark Tank, demonstrating the resilience and adaptability entrepreneurs require.
Fur Oil Shark Tank Update
After its appearance on Shark Tank, Fur Oil experienced a post-show sales drop from its initial surge but continued to thrive and adapt. Co-founders Laura Schubert and Lillian Tung secured a deal with Lori Greiner: $500,000 for 8% equity.
Despite the fluctuation in sales, Fur Oil remained prominent in the intimate care industry. Their range expanded to include oils, serums, scrubs, and creams, emphasizing body acceptance and grooming preferences.
While the brand’s net worth estimation varied, its presence expanded to retailers like Neiman Marcus and online platforms. The endorsement of Emma Watson added to Fur’s credibility.
The co-founders’ persistence and strategic partnerships led to the brand’s continued growth and success, maintaining their focus on innovation, quality, and inclusivity.
Is Fur Oil Still In Business?
Our research shows that Fur Oil is still in business. The company continues to provide all-over grooming products, including those for pubic hair care. Their offerings include products that promote smooth, ingrown-free skin, such as the KP Body Scrub and Shave Cream.
The brand emphasizes body care and comfort to destigmatize intimate hair care and promote body acceptance. Fur Oil’s dedication to creating high-quality grooming products is reflected in its ongoing presence and product offerings, further contributing to its continued business operations.
What Is the Net Worth Of Fur Oil?
According to our research, the net worth of Fur Oil is estimated to be $8 million. The valuation of Fur Oil was $6.25 million after securing an investment from Lori Greiner on Shark Tank.
Also, read about other businesses that appeared on Season 11 of Shark Tank: