Shark Tank Episode 706 features The Dudes pitching their company, Dude Wipes, a men’s disposable wipes business.
The episode does not feature Brian Wilkin, a fourth partner. Baby wipes were used instead of toilet paper when the Dudes were in college.
They noticed there were no wipes marketed specifically to adult males. They made their initial batch of items in 2012 and quickly sold out.
The Dude Wipes brand has received great attention since then. The 2013 Vision Consumer Products Conference honored Dude Wipes with a Visionary Award. They have also been featured in MTV, Maxim, and other men’s publications.
The Dude Wipes do not have any fragrance, and they are flushable and biodegradable. They also include vitamin E and aloe vera.
Every time they run production, they repackage their products to generate interest. The packaging includes tweets from their Twitter followers.
Dude Wipes are currently available on Amazon, and Kroger’s, Ralph’s, Fry’s Food Stores, King Soopers, Smith’s, and Dillon’s are carrying them starting in August 2015. You can find Dude Wipes in the toilet paper aisle.
Dudes are likely seeking a Shark to assist them in expanding distribution and ramping up production. Can sharks assist them with cleaning up?
What Is Dude Wipes?
Dude wipes are disposable men’s pre-moistened wipes. They are marketed as an alternative to wet wipes and are more durable and more spacious than wet wipes.
The wipes come in different scents and contain 99 percent water, aloe vera, and vitamin E. Additionally, Dude wipes are created from plant-based components.
|Company Name||Dude Wipes|
|Entrepreneur||Jeff Klimkowski, Brian Wilkin, and Sean Riley|
|Product||Hygiene Products For Men – Wet Wipes|
|Investment Asking For||$300,000 For 10% equity in Dude Wipes|
|Final Deal||$300,000 For 25% equity in Dude Wipes|
|Episode||Season 7 Episode 4|
|Business Status||In Business|
Who Is The Founder Of Dude Wipes?
Sean Riley, Ryan Meegan, Brian Wilkin, and Jeff Klimkowski are the four founders of Dude Products. Meegan, Riley, and Wilkin’s are the sole employees full-time.
Riley holds a bachelor’s degree in industrial technology, Meegan a master’s degree in marketing, Klimkowski a bachelor’s degree in accounting, and Wilkin a master’s degree in finance.
Riley and Meegan previously worked in sales, while Wilkin and Klimkowski previously worked in finance.
Dude Wipes Before Shark Tank
New college graduates Sean, Brian, Ryan, and Jeff, decided to switch from toilet paper to baby wipes in 2011 and create Dude Wipes.
They realized how important it was for males to have their wipes, not just for the bathroom but also at work and in other public areas.
They decided to create single-use travel wipes. They then conducted research and looked for manufacturing and production methods for their product.
Dude Wipes first packets were created and distributed out of the guy’s Chicago home in 2012.
The Shark Tank welcomes three men representing Dude Products. Shawn Riley and his two friends, Mike Deagan and Jeff Limbowski have made their way from Chicago to the Shark Tank.
The following year, Dude Wipes appeared on MTV and in two magazines. They were awarded the Visionary Award at the Consumer Products Conference in the same year.
The lads added a larger pack of bathroom wipes to their product line in 2014. Later that year, they sponsored Tyron Woodley, a fighter in the UFC.
However, they can just refer to them as “The Dudes” for the Sharks. The business is looking for a $300,000 investment in exchange for 10% equity in Dude Wipes.
Shawn asks a question – do you still wipe your behind in an old-fashioned way?
That would make you a chump, and your ass probably dislikes you for it (his words, not mine, I swear)! But what can a dude do?
How Was The Shark Tank Pitch Of Dude Wipes?
Sean, Ryan, and Jeff reach the Shark Tank seeking an investment of $300,000 in exchange for 10% of Dude Wipes. They claim your arse despises you for using only toilet paper for so many years!
The dudes describe how they created the first dude wipes and how they are safe for “all dude regions.”
LORI requests Robert not to go up and demo the product!
They provide samples and explain that they complement toilet paper, which Barbara thinks is too thin and flimsy.
Mr. Wonderful is curious about sales. They’ve made $300,000 in sales thus far and are forecasting $1.5 million in revenue for the year.
Kroger announces their partnership; they will roll out at 1500 Kroger stores with a 40% profit margin. Kroger’s all-location sales are approximately $168k per month.
Mark is not a wiping person, and he believes they overestimated their marketing budget – he is out.
Barbara feels that spouses purchase most toilet paper and that men must sell to them.
Additionally, she believes they are flimsy — she is out.
Lori casts doubt on their estimation, and Kevin and Robert concur.
Robert offers $300,000 in exchange for 25%, whereas Kevin offers the same. “DUDE, he’s attempting to eliminate you!” Mark exclaims.
Lori appreciates that men are clean and appreciates the packaging, but she detests the price. She says she will leave it to the guys next to her.
The Dudes offer $300,000 for 20% of the contract and ask Kevin and Robert to share it; Robert and Mr. Wonderful decline.
Kevin maintains his 30% position despite them countering with two Sharks. Robert offers $300,000 at a 27.5 percent discount, just as Mr. Wonderful is about to accept Mr. Wonderful’s offer.
Barbara screams, “save your souls and flee!!” Then Mark goes back in and offers $300,000 for 25%, and they close the transaction!
Final Deal: Mark agrees to invest $300,000 in exchange for a 25% stake in Dude Wipes.
What Happened To Dude Wipes After Shark Tank?
Dude Wipes are killing it on Amazon, with nearly 160 reviews and an outstanding 4.5-star rating.
You can now purchase Dude Wipes on Amazon as well as in stores. There is now a $5.79 fee for a 48 pack, representing a price reduction by the three dudes.
Additionally, the Dudes have added Dude Gear and Dude Shower Wipes to their line of Dude Products.
Dude Products’ website displays its tagline clearly: “If you use toilet paper, you’re a chump, and your ass hates you.”
Rob Dyrdek, a skateboarder and endorser of Dude Products has donated a percentage of proceeds from Dude Products to the United States Military, the real Dudes of America.
Dude Wipes Shark Tank Update
The agreement with Mark Cuban has been completed, and the product is now available on Cuban’s website.
We will provide updates on the DudeWipes situation as new information becomes available.
Episode 822 of season eight also features a section on Dude Wipes. Mark made a cameo appearance in the most recent marketing movie, as mentioned in the update.
They earned $3.2 million in their first year following Shark Tank, and there is no stopping them. They partnered with Walgreens and are now available in over 7300 locations.
Additionally, they struck an agreement with Target! These objects are ubiquitous. On a positive note for consumers, costs have decreased to $5.79.
The Covid-19 outbreak in 2020 led to record-breaking sales of Dude Wipes as people flocked to purchase the product.
It will be hard to find a large drugstore or supermarket that does not carry these by December 2021. The company has approximately $70-million in revenue annually.
Shark Tank episode 1310 includes an update segment on the enterprise. Pre-Shark Tank sales were $5000 a week, according to the update. Today, a stunning $1.4 million in weekly sales is achieved (December 2021).
The lifetime sales amount to $120 million. They have a warehouse measuring 200,000 square feet.
Dude Wipes are sold in more than 15,000 locations nationwide, including Walmart, Target, Kroger, and Amazon.
The company claims to have re-invented toilet paper and believes they are fully committed to the project.
They are the second best-selling wipe in the United States, but they want to become the number one wipe globally.
Is Dude Wipes Still In Business?
Dude Wipes remains in business, which is great news for those on the go.
They have expanded their product line beyond their iconic sanitary wipes to include powders, branded gear, as well as face and body wipes.
The company is headquartered in Chicago, Illinois, and conducts most of its business online; however, customers can purchase through Amazon.
The company reported a huge spike in sales in early 2020 when COVID-enforced lockdowns led to panic buying for alternate toilet paper.
Jeff Klimkowski, Brian Wilkin, and Sean Riley, four friends and co-founders, still play a large role in the operations of Dude Wipes to date.
The company’s primary competition would be Cottonelle flushable wipes, as the company has a substantial market presence in the United States, being sold in all major retailers, including Walmart.
The product may be sold at a more affordable price point because of its availability on supermarket shelves.