You love your cat, but you hate the fact you are leaving it littered. You hate cleaning the litter box daily when you have a cat.
When you have a cat, you dislike having to clean it. Even if you change the litter box every few days, it still stinks when you take your cat to the bathroom. People know you have a cat if someone walks through the front door.
Cat litter doesn’t just end up in the litter box. The item can be carried to any location. Litter gets tracked all over your home.
The feet just in the litter box are now walking around your home on your sofa and bed.
It is not your cat’s fault if they don’t use a cat bowl when they are supposed to, but you may need to purchase a special cat training seat to allow your cat to use a toilet when you travel.
Cats do not have other options, so we should never give them a litter box. The litter box allows your cat to follow their instincts and cover its waste easily. They don’t have to worry about predators smelling their waste.
There is a way to let your cat have that instinct without having to clean the litter box every time you go to a meeting. You can get your cat to use the toilet with a special training aid.
CitiKitty is like having a cat toilet training without all the fuss. This system is based upon a special seat that fits into any toilet.
The training seat is made of four rings that you fill with kitty litter. After one week, you will have to remove the first ring in the cat litter to allow it to escape. You will remove one more ring each week to make a larger cat litter hole.
Each week you remove an additional ring to create a smaller hole in the toilet. The cat is using the toilet when its first ring is removed.
You will not have to buy more training aids when your cat is fully toilet trained.
You will eliminate the smell your cat produces if you eliminate your cat litter box. Your cat will continue to use the toilet until it is fully trained.
Your cats will soon learn that the toilet does the same thing as a litter box and that it conceals the smell even better.
This is something that they prefer. Everyone in your house will be happy if your cat is happy too.
CitiKitty allows you to avoid spending time and money buying kitty litter. It also eliminates the need for you to purchase kitty litter. We no longer have to fight over who will clean the trash can.
CitiKitty also makes traveling easy. Your cat will learn how to use any toilet anywhere you go.
Cats who are toilet trained will use any toilet they want, even public bathrooms or hotel rooms.
The founder of CitiKitty, Rebecca Rescate, created the perfect solution for cat lovers who hate litter boxes.
The five-week training method and accompanying inserts make it easy for owners to teach their cats to use any toilet.
Samantha, Rescate’s cat, portrayed Robert DiNiro’s “Jinxy” in Little Fockers.
Before CitiKitty appeared on Shark Tank, Jinxy utilized the toilet in the film, leading to massive publicity for the product.
CitiKitty is a cat “training program” comprised of a series of detachable rings that fit into the toilet bowl.
The rings gradually expand the toilet’s opening, making it more comfortable for the cat to use than a litter box.
A cat also enjoys the fact that toilets smell better than litter boxes. The cat eventually learns to use the toilet: NO MORE LITTER BOXES!
CitiKitty has a large market in the United States, where over 100 million cats live.
What Is CitiKitty?
CitiKitty simplifies cat bathroom training. It involves using a specially designed training seat that can fit almost any toilet. There are four rings filled with kitty litter inside the training seat.
After one week, the first ring is removed, leaving a small opening in the litter pan. You remove one ring each week after that, increasing the diameter of the hole leading to the toilet below.
The training device will no longer be required once you have removed all four rings from your cat’s toilet training device.
It may be difficult to herd cats, but training them to go potty is a breeze. The concept of Citikitty is to help urban cat owners find a new way to teach their cat companions how to use the bathroom.
Citikitty’s clever idea eliminates the need for smelly and ugly litter boxes.
|Product||Toilet Training Kit for Cats|
|Investment Asking For||$100,000 For 15% equity in Shark Tank|
|Final Deal||$100,000 For 20% equity in Shark Tank|
|Episode||Season 2 Episode 9|
|Business Status||In Business|
Who Is The Founder Of CitiKitty?
The founder of Citikitty is Rebecca Rescate, an entrepreneur from Bristol, Pennsylvania, who founded or co-founded six companies.
The CitiKitty indoor cat toilet training method eliminates the requirement for litter boxes.
She recognized her interest in consumer goods from a young age. Although she graduated from a graphic design program and worked in marketing for a software company, she decided that graphic design was not for her.
CitiKitty comes with a set of rings that fit over the top of a toilet bowl. When the cat is completely trained, the rings are removed. In May 2011, Rescate proposed her business on Shark Tank.
CitiKitty Before Shark Tank
As every cat owner knows, cleaning and maintaining a cat’s litter box is frequently unpleasant, dirty, and occasionally costly.
The litter gets everywhere when the cat jumps in and out of the box, necessitating daily vacuuming.
There are also instances when even the most highly rated litter products cannot mask that nasty litter box odor.
This is, however, a cost that every cat owner must bear. Rebecca Rescate came up with a solution to this problem.
She knew the litter box struggle very well, having owned cats for over a decade. This led her to develop a toilet training program available worldwide.
CitiKitty recommends that you should be able to transition your cat to use the toilet rather than the litter box within five weeks since she devised a set of rings that fit over the toilet bowl.
These rings are intended to assist your cat in adapting to the novel sensation of perching on the toilet bowl and eventually eliminate the need for them.
She says cats prefer using the toilet over the litter box, so it is not only beneficial for cat owners.
City Kitty (a pun on City Kitten) gained immense popularity after Rebecca’s cat, Samantha, appeared in Little Fockers as “Jinxy,” Robert DiNiro’s favorite cat.
Everyone gets into a frenzy when Jinxy is caught using the toilet bowl. CitiKitty received significant publicity due to this appearance, which helped establish them as a brand.
Rebecca recognizes that, even though the film increased awareness of her firm, she would want the assistance of an expert to tap into the enormous pet market.
The United States alone has over 100 million cats, which Rebecca wishes to capitalize on, not only for making millions but also to make life a little easier for cat owners worldwide.
How Was The Shark Tank Pitch Of CitiKitty?
Rebecca Rescate appeared on Shark Tank requesting an investment of $100,000 in exchange for a 15% stake in CitiKitty. CitiKitty was not a start-up; it had impressive sales figures.
Rebecca sold almost 40,000 units in the lead-up to her air date, generating $1.4 million.
She conducted her entire business through her website, and virtually no marketing or advertising was necessary.
Rebecca explained this, and then she explained how horrible it could be to own a cat because of the litter box that comes with it.
It is messy and smells awful. It is very difficult to clean up the mess when cats are present.
Some people do not want to clean the cat’s litter box. This can cause arguments between people who live and own a cat together.
You no longer need to worry because you can easily train your cat to use the toilet by buying CitiKitty.
When your cat is trained to use the toilet, he will be less messy. You will save money. Your house will look much nicer having a cat that can use a toilet.
Rebecca is surprised that people feel it is too good to be true, so she shows them a video of her cat using the toilet that proves it works.
Kevin O’Leary was the first to say, and I’m skeptical, that cats don’t want to learn new tricks.
Rebecca explains that cats enjoy using the bathroom and that this is exactly what they should be doing.
Rebecca quickly shows that this is not true because her cat was only eleven when she was trained to use the bathroom instead of the litter box.
Cats will eventually choose to go to the bathroom instead of the litter box because they learn that water in the toilet is more effective at hiding their scent than litter.
Cats innately desire the bathroom; however, there is nothing that they can do but use the litter box.
It isn’t like cats can be trained to use the litter box if that’s what they want, but cats do not like the smell of litter box litter.
The CitiKitty toilet seat has five different patellars, and you take off one paw per week to teach your cat how to use the toilet.
After a cat starts using the litter box, you fill the rings with more kitty litter, and as time goes on, they will start to understand that the water in the toilet bowl hides the scent better.
If you are worried about sharing a bathroom with your cat, remember that cats are very clean and will not leave any marks when using the CitiKitty training set.
O’Leary thinks teaching cats how to use the toilet is wrong, but Rebecca says this is helpful. Litter boxes are gross. They are a simple way for your cat to waste its time.
It’s true that some cats do sometimes fall into the toilet and drown, but Rebecca claims that has never happened to any of her cats.
Kevin Harrington then asks the Sharks how much they sell these training sets. The cost for a set of Cat Citizens is $29.99, but each cat seat costs only around $5 to make.
Since selling the items, Rebecca has sold more than 40,000 units on her website.
Rebecca is making $350,000 from selling her kitty litter boxes. The previous year she made around $225,000.
Rebecca sold approximately $1.4 million in CitiKitty training seats, and she hasn’t paid for any advertising.
Rebecca’s products are so popular that she has appeared on “Good Morning America,” CNN, and the Wall Street Journal. It is a product that is already very successful.
Rebecca has invested around $20k in the company, but she continues to invest the money that she gets from selling other products into the company to keep it profitable.
Rebecca plans to use the money to hire sales staff and put the money to work in the marketing department.
Rebecca plans to take CitiKitty to a new level because she knows that it will be a huge success and that Robert Herjavec is not interested in the product.
Robert Herjavec says he is not interested in the company, so that he won’t invest in it either. O’Leary also reiterates his opinion that he does not love cats.
While the first two Sharks show no interest in the product, Harrington thinks it would be successful if it were to be featured on a television show.
Rebecca is so interested that he decides to make her a $100,000 offer on the spot. In exchange, he wants to own a 40% stake in the company.
It is only fair to offer Rebecca $100,000 to assist her in running her business, but he is willing to take over 40% of the business in exchange.
Rebecca is curious to hear the opinions of the last two Sharks before she contemplates making a counteroffer to him.
Daymond John does not believe he can provide her with a better deal than she has been offered. Barbara Corcoran is interested.
She is willing to offer a $100,000 bonus in exchange for a 15% stake in the company. That partner in the business who stars on television will only accept the bonus if her partner is willing to invest in the company.
The deal could be terminated if Corcoran’s new partner in New York wanted to invest in the company.
Rebecca is not happy with Harrington’s offer, so she makes a counter offer to him for $100k in exchange for 20% of CitiKitty.
Corcoran replies that he wants to own a 25% stake in the business. She says she will take the money that she wants.
Rebecca is very emotional because she knows how they stand in the marketing industry, but she offers Harrington $100,000 for 20% of the CityKitty.
Rebecca accepts Harrington’s offer of $100K for a 20% stake, and they have a deal.
Final Deal: Kevin Harrington agreed to invest $100,000 for a 20% stake in CitiKitty.
What Happened To CitiKitty After Shark Tank?
A contract was struck between CitiKitty and Kevin Harrington after appearing on the show and signing with Harrington.
Harrington and Rebecca worked tirelessly together to sell millions of CitiKitty pieces, making this one of the most successful products ever featured on the show.
The cat toilet training set was Amazon’s #1 product in the Home & Garden Department.
After CitiKitty began to expand its product line, it offered a very modest selection of cat treats and a line of flushable litter to help your cat with its toilet training.
All CitiKitty goods can be found on the official product website, http://www.citikitty.com/.
This brilliant creation has made Rebecca Rescate one of the most successful artists in the world.
She pitched her latest business idea twice on Shark Tank that year, becoming the only entrepreneur to do so.
She has generally done well in the business world and made a name for herself, making her presence on Shark Tank a delightful success story.
CitiKitty Shark Tank Update
The sales and popularity of CittyKitty skyrocketed after its appearance on Shark Tank.
CityKitty has almost become a household name thanks to Rebecca’s millions in revenue.
Rebecca Rescate is the first Shark Tank entrepreneur to return to the show with a NEW PRODUCT in season 4. She is undeniably a Shark Tank success story!
Is CitiKitty Still In Business?
CitiKitty is still in business seven years later its appearance on Shark Tank. Rescate has also developed three other products, including the Hoodie Pillow, which she pitched on Shark Tank in February 2013.
Robert Herjavec offered $90,000 for a 20% stake in the show, but the deal never closed.” The third product Rescate developed, Blankie Tails, was hugely successful, and the company was sold in 2017.
Luvsy, a collection of princess dress blankets, and Top Down Planner, a $50 goal-setting calendar, are her two recent creations. New episodes of Shark Tank air every Sunday at 9 p.m. on ABC.
What Is the Net Worth Of CityKitty?
The valuation of CityKitty was $666,000 when it appeared on Shark Tank. The net worth of CityKitty is above $1 million as of 2022.