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Boost Oxygen is a portable, supplemental oxygen brand that debuted on Season 11 of Shark Tank‘s show. The company, founded by Rob Neuner and Mike Grice in 2007, specializes in providing canisters containing 95% pure aviator’s breathing oxygen, a high concentration compared to the 21% oxygen found in regular air.
These lightweight aluminum bottles are portable, easy to carry, and designed for non-medical usage, requiring no prescription to purchase.
The canisters come in various sizes and aromatherapy scents, including Natural, Peppermint, Pink Grapefruit, and Menthol, catering to the preferences of different users.
The cost varies from $8.99 to $17.99, making it an affordable solution for individuals seeking a boost in oxygen intake. Its simplicity of use, combined with the option to purchase online or at popular retail stores like CVS, Walmart, Kroger, and Lowes, adds to its appeal and accessibility.
Boost Oxygen is a great choice for many people needing supplemental oxygen. This includes athletes seeking to enhance their performance, individuals living or vacationing at high-altitude locations with low oxygen levels, seniors who might struggle with breathing, truckers who drive for long hours, and pilots who operate in low-oxygen environments.
The company successfully pitched on Shark Tank, securing a deal with Kevin O’Leary, who invested $1 million as a loan for 6.5% equity.
Post Shark Tank, the company has seen considerable growth, expanding its retail distribution to more than 13,000 stores across the United States and several countries worldwide.
This ongoing success attests to the product’s efficacy and the increasing demand for supplemental oxygen solutions.
| Company Name | Boost Oxygen |
| Founder | Rob Neuner and Mike Grice |
| Business | Oxygen in cans |
| Investment Seeking | $1,000,000 for 5% equity in Boost Oxygen |
| Final Deal | $1,000,000 loan at 7.5% interest + 6.25% equity in Boost Oxygen |
| Shark | Kevin O’Leary |
| Boost Oxygen Episode | Season 11, Episode 2 |
| Boost Oxygen Business Status | In Business |
| Boost Oxygen Website | Visit Website |
| Boost Oxygen Net Worth | $15 Million |
What Is Boost Oxygen?
Boost Oxygen is a portable, lightweight, and convenient oxygen canister brand. It is designed to provide a quick and convenient source of supplemental oxygen for various purposes, such as increased energy, recovery from physical activity, altitude acclimation, and mental clarity.
Boost Oxygen can be used by athletes, individuals experiencing fatigue or low energy levels, people traveling to high altitudes, and those needing oxygen therapy.
Boost Oxygen is a product that comes in the form of small, portable canisters filled with 95% pure oxygen. The canisters are lightweight and easy to carry, making them convenient for use on the go.
An inhalation mask or nozzle built into each canister is designed to make inhaling oxygen easier. Each canister contains a certain amount of oxygen, typically measured in liters.
Boost Oxygen is intended to provide supplemental oxygen to individuals needing a boost in oxygen levels for various reasons. Athletes can use it to enhance performance and aid recovery by increasing oxygen intake during intense physical activity.
It can also be used by individuals who experience fatigue, low energy levels, or shortness of breath, as the additional oxygen can help improve energy levels and overall well-being.
Furthermore, Boost Oxygen is beneficial for individuals traveling to high altitudes where oxygen levels may be lower, as it can help with altitude acclimation and alleviate symptoms of altitude sickness.
Additionally, it may be used by individuals who require oxygen therapy for medical conditions, as it can provide a convenient and portable source of supplemental oxygen.
Boost Oxygen is not a medical device, so it should not be used in place of prescribed medical oxygen. It is always recommended to consult with a healthcare professional before using any oxygen products or changing your medical treatment plan.
Boost Oxygen comes in different sizes and flavors, offering options for personal preferences. It is widely available for purchase online and in various retail locations.
Who Is The Founder Of Boost Oxygen?
Boost Oxygen was co-founded by Rob Neuner and Mike Grice, both hailing from Milford, Connecticut. Neuner has a background in business and has spent a significant amount of time in Europe, where he was heavily involved in the beer-importing industry.
He often used supplemental oxygen to combat jet lag during frequent trips to the Czech Republic. Mike Grice pursued his Business Administration and Management degree at the University of Colorado in Denver and served as a U.S. Marine.
Later, he earned his master’s degree in Military Science from the American Public University System and an MBA from USC’s Marshall School of Business.
The concept of Boost Oxygen came about when Neuner noticed the popularity of canned oxygen in Europe.
Seeing that there were no US bottled oxygen providers and recognizing the product’s potential, Neuner decided to shift from beer importing and focus on this new business opportunity. He teamed up with Mike Grice and launched Boost Oxygen in 2007.
Before its appearance on Shark Tank, Boost Oxygen was already an established brand, offering “aviator-grade” supplemental oxygen in a can. The product was designed to give users an energy boost, similar to energy drinks but without the sugar or caffeine.
It was marketed for use during physical activities, such as hiking and athletic performance, and for individuals living in areas with high air pollution.
Boost Oxygen wasn’t intended as a medical or prescription treatment for breathing problems, and the company clearly stated that it wasn’t a replacement for medical oxygen.
Despite its non-medical classification, Boost Oxygen has found success and a dedicated user base. The product was available in three “aromatherapy tastes” – grapefruit, peppermint, and menthol – and could be purchased on Amazon and in CVS stores nationwide.
Pricing ranged from $7.99 for a pocket-sized can providing about 40 inhalations to $14.99 for a large can with approximately 200 inhalations worth of oxygenated air.
By the time Boost Oxygen appeared on Shark Tank in its 11th season, the company had made $6.4 million in sales and a $1.5 million profit.
This successful venture has grown significantly, gaining further visibility and expanding its retail presence after securing an investment deal with Shark Kevin O’Leary.
How Was The Shark Tank Pitch Of Boost Oxygen?
Boost Oxygen, co-founded by Rob Neuner and Mike Grice, appeared on Shark Tank’s Season 11 with an impressive pitch. The Connecticut-based supplemental oxygen company, known for its flavored oxygen in portable cans, sought an investment of $1 million for a 5% equity stake in their business, valuing Boost Oxygen at $20 million.
The company came into the Tank with a robust sales record and an interesting value proposition. Rob and Mike had utilized the popularity of canned oxygen in European markets to launch a product for recreational use in the U.S., particularly appealing to the fitness and triathlete community.
Their product was already selling well in Amazon and CVS stores across the U.S., and they had just partnered with Major League Lacrosse, boosting their credibility and brand recognition.
They reported $6.4 million in annual sales and a net profit of $1.5 million at the time of their pitch. However, despite the impressive sales figures, the Sharks had their concerns.
They were apprehensive about the educational curve required to get potential consumers to understand the benefits and uses of supplemental oxygen. This factor led to most Sharks stepping out of a deal, including Kevin O’Leary.
Kevin O’Leary, known as Mr. Wonderful, saw potential in Boost Oxygen and decided to make an offer. Initially, he proposed a $1 million loan at 9% interest and 7.5% equity in the company.
Rob and Mike weren’t entirely satisfied with this deal and countered with a negotiation. After some deliberation, they agreed on a deal involving a $1 million loan at 7.5% interest and 6.25% equity in Boost Oxygen.
The deal turned out to be immensely beneficial for Boost Oxygen. Since their Shark Tank appearance, their business has experienced significant growth.
They expanded their retail presence from 4,000 to 8,000 stores across the U.S. and are now available in multiple national chains such as CVS, Bass Pro Shops, Dick’s Sporting Goods, Walmart, and Kroger.
Their sales have also soared, reaching over $15 million since their pitch on the show and with a projection of hitting $20 million by the end of 2021.
What Happened To Boost Oxygen After Shark Tank?
Following their successful pitch on Shark Tank and securing a deal with Kevin O’Leary, Boost Oxygen experienced substantial growth and increased recognition. The injection of capital and strategic mentorship from Kevin helped the company expand its retail footprint significantly.
The co-founders, Rob Neuner and Mike Grice, used the momentum from the show to further develop their business. They grew their retail presence from 4,000 to 8,000 stores across the United States.
Boost Oxygen products started to appear in over thirty national chains nationwide, including CVS, Bass Pro Shops, Dick’s Sporting Goods, Walmart, and Kroger. This physical retail expansion was complemented by robust online sales, particularly on platforms like Amazon.
Their sales figures mirrored this growth trajectory. After reporting $6.4 million in annual sales during their Shark Tank pitch, Boost Oxygen made over $15 million since their appearance on the show. Moreover, they are projected to hit $20 million in sales by the end of 2021.
Boost Oxygen continued to gain recognition in the fitness and sports world, particularly among triathletes, due to the benefits of their aromatherapy-flavored supplemental oxygen.
Despite not being medical-grade oxygen, their product proved popular for recreational use, especially for exercising and training.
Rob and Mike gave an update on their progress in a short segment on Season 12 Episode 23 of Shark Tank, sharing their substantial achievements since their pitch. Given these successes and the continued popularity of their product, the future looks promising for Boost Oxygen.
Boost Oxygen Shark Tank Update
Boost Oxygen appeared on the popular television show “Shark Tank” and experienced significant growth in their business as a result. After their appearance, Boost Oxygen gained widespread recognition and exposure, which helped them attract a larger customer base.
The increased visibility also allowed them to secure partnerships and distribution deals with major retailers, expanding their reach to a wider audience.
Following their appearance on “Shark Tank,” Boost Oxygen saw a surge in sales as the demand for their product skyrocketed.
This increased revenue enabled them to invest in scaling up their production capabilities and expanding their product line. They introduced new variations of their oxygen canisters, targeting specific customer needs and preferences.
The “Shark Tank” exposure also helped Boost Oxygen establish itself as a trusted brand. They leveraged this credibility to form strategic partnerships with athletes, sports teams, and fitness enthusiasts, further enhancing their brand image.
These collaborations provided Boost Oxygen with endorsements and enabled them to tap into niche markets and target specific customer segments.
In addition to expanding its product offerings, Boost Oxygen focused on building a strong online presence. They revamped their website, optimized their e-commerce platform, and invested in digital marketing strategies.
This online presence allowed them to reach customers directly, sometimes bypassing traditional distribution channels.
After appearing on “Shark Tank,” Boost Oxygen’s success was not limited to the United States. The company capitalized on its newfound fame by exploring international markets.
They expanded their distribution network globally, making Boost Oxygen available in various countries worldwide. After appearing on Shark Tank, Boost Oxygen experienced a significant boost in their business.
The exposure and recognition from the show helped them attract new customers, secure partnerships, expand their product line, and establish themselves as a reputable brand both domestically and internationally.
Is Boost Oxygen Still In Business?
Our research shows that Boost Oxygen is still in business. Since its appearance on “Shark Tank,” the company has continued to thrive and grow. Boost Oxygen remains an active player in the market, offering its oxygen canisters and related products to customers.
They have maintained their distribution channels and partnerships with retailers, ensuring their products are easily accessible to consumers.
Boost Oxygen’s success can be attributed to several factors. Firstly, the increased visibility and recognition they gained from their appearance on “Shark Tank” helped them establish a strong brand presence. This, coupled with their focus on product quality and customer satisfaction, has contributed to their continued success in the market.
Furthermore, Boost Oxygen has adapted to changing market dynamics and consumer preferences. They have expanded their product line to cater to customer needs and preferences.
By introducing new variations of their oxygen canisters, they have targeted specific market segments and maintained a competitive edge. In addition to its domestic operations, Boost Oxygen has expanded its business internationally.
They have successfully entered various global markets, making their products available to customers worldwide. This strategic expansion has further contributed to their growth and sustainability.
Boost Oxygen’s market presence and ongoing business operations demonstrate they are still active and thriving. With its continued focus on innovation, customer satisfaction, and strategic partnerships, Boost Oxygen remains a reputable brand in the industry.
What Is the Net Worth Of Boost Oxygen?
According to our research, the net worth of Boost Oxygen is estimated to be $15 million. The valuation of Boost Oxygen was $13.33 million after securing an investment from Kevin O’Leary on Shark Tank.
Also, read about other businesses that appeared on Season 11 of Shark Tank:
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