Boobie Bar is a product showcased on Season 9 of the popular entrepreneurial reality show Shark Tank.” This unique offering was conceived and developed as a holistic solution to cater to nursing mothers’ nutritional needs, especially those concerned about their milk supply.
Boobie Bar’s primary product is a convenient and tasty lactation bar rich in specific nutrients that aid breast milk production. The bars are packed with six galactagogues: moringa, turmeric, Shatavari, fenugreek, flaxseed, and oats, all of which are herbs that have traditionally been used around the world to enhance milk production in nursing mothers.
Furthermore, each Boobie Bar is vegan, non-GMO, kosher, and free from common allergens such as dairy, soy, and corn. Also, the bars are made without the use of artificial preservatives.
Boobie Bar comes in various flavors, including Oatmeal Chocolate Chip, Blueberry Coconut, and Peanut Butter, providing various options for different tastes. Boobie Bar stands out as a preferred choice for many reasons.
For one, the convenience it offers is unparalleled. Instead of mothers making and consuming various foods and drinks throughout the day to get their required galactagogues, they can get them all in one easy-to-eat bar.
In addition, the bars have a long shelf life and are easily portable, making them a practical choice for busy moms on the go.
Moreover, they offer a nutritional advantage. Each bar is fortified with key vitamins and minerals essential for postpartum recovery and breastfeeding, including Vitamin D, Vitamin B12, and Folate. Hence, not only do they support lactation, but they also provide a balanced nutritional intake, which is crucial for new mothers.
Boobie Bar also demonstrates social responsibility by ensuring that their products are environmentally friendly. They use eco-friendly packaging and engage in practices that minimize their carbon footprint, which resonates with consumers who prioritize sustainability.
Thus, the overall appeal of Boobie Bar goes beyond its immediate function, contributing to its positive reception on Shark Tank and its subsequent success.
|Bar for lactation
|Investment Asking For
|$150,000 for 10% equity in Boobie Bar
|$150,000 for 20% equity in Boobie Bar
|Boobie Bar Episode
|Season 9, Episode 17
|Boobie Bar Business Status
|Boobie Bar Website
|Boobie Bar’s Net Worth
What Is Boobie Bar?
Boobie Bar is a leading brand that offers innovative products for lactating parents. Its products are carefully crafted to meet lactating parents’ unique needs and challenges. They understand how important it is to provide comfort and convenience when breastfeeding or expressing milk, whether you are a new or experienced mom.
Boobie Bar strives to make breastfeeding as easy as possible. Their products include breastfeeding bras, nursing pads, and breast pumps. It is thoughtfully designed to maximize comfort and functionality, so you can focus on nourishing your child without discomfort.
Boobie Bar breast pumps are one of their standout products. It is efficient, powerful, and portable, allowing you to express milk on the go. They believe every parent should be able to express milk whenever and wherever necessary.
With their breast pump, you can easily maintain your milk supply while juggling daily tasks and responsibilities. Boobie Bar breastfeeding bras are a game-changer for lactating parents. They provide excellent support and make breastfeeding a breeze with built-in flaps or clips for easy access.
Boobie Bar bras come in various sizes and styles, ensuring a perfect fit for every body shape. They also offer high-quality nursing pads that are ultra-absorbent and discreet. They are designed to prevent leaks and keep you dry and comfortable throughout the day.
Boobie Bar nursing pads allow you to confidently go about your daily activities without worrying about embarrassing leaks. In addition to its innovative products, Boobie Bar is committed to providing comprehensive support for lactating parents.
Who Is The Founder Of Boobie Bar?
The founder of Boobie Bar is Wendy Colson, a registered nurse, and board-certified lactation consultant with over two decades of experience in perinatal and neonatal nursing. Wendy deeply understands new mothers’ difficulties, particularly in the area of breastfeeding.
Her in-depth experience in the healthcare sector and her personal experience as a mother gave her unique insights that helped her conceive the idea of Boobie Bar. The inspiration behind Boobie Bar came from Wendy’s professional interactions with countless new moms struggling to maintain an adequate milk supply for their babies.
She realized there was a lack of convenient, nutritious options that could help support breastfeeding mothers. Many of the solutions available involved consuming various foods, drinks, or supplements throughout the day, which was impractical and time-consuming for most mothers.
From this realization, the concept of Boobie Bar was born. Wendy wanted to develop a product that would support lactation and be easy for busy moms to incorporate into their daily routines.
The idea was to create a nutrition bar that conveniently provides all the necessary herbs to boost milk supply in one serving.
Before appearing on Shark Tank, Boobie Bar had already gained some traction and positive reviews from mothers who appreciated its convenience and effectiveness. The product was sold in several retail locations and established an online presence.
Despite these successes, Wendy realized the potential of the Shark Tank platform to boost the visibility and growth of her product. Appearing on the show allowed her to pitch her unique solution to a wider audience and attract strategic partnerships and investment to take Boobie Bar to the next level.
How Was The Shark Tank Pitch Of Boobie Bar?
When Wendy Colson, the founder of Boobie Bar, entered the Shark Tank in Season 9, she sought an investment of $150,000 for 10% equity in her company, valuing Boobie Bar at $1.5 million.
She presented her product as a holistic solution for breastfeeding mothers, offering convenient, nutritious lactation bars packed with superfoods designed to help boost milk supply.
The Boobie Bars came in three flavors: oatmeal chocolate chip, peanut butter, and blueberry, with oatmeal chocolate chip being the most popular. Colson’s pitch piqued the Sharks’ interest, especially as she highlighted that her product had already achieved significant traction.
She shared that Boobie Bar had made over $770,000 in lifetime revenue and impressive retail partnerships had been established with Walmart, Babies ‘R’ Us, and Buy Buy Baby.
Moreover, Wendy noted that over 50% of her customers made a repeat purchase after their initial order, demonstrating customer satisfaction and the potential for recurring revenue.
However, the Sharks had concerns about the product’s claims. They questioned whether the lactation bars genuinely aided new mothers with milk production, and Mark Cuban pointed out that some of the claims on the product’s packaging could not be clinically proven.
This concern led Mark to drop out without making an offer. Other Sharks declined to invest, including Lori Greiner and guest shark Sara Blakely.
Despite the initial skepticism, two Sharks saw potential in Boobie Bar. Kevin O’Leary and Daymond John offered the requested $150,000, but for 20% equity – double what Wendy initially intended to give up.
Daymond John, however, added a twist to his proposal. He wanted to take the product down a pathway of licensing, which could open up significant new revenue streams.
Ultimately, Wendy accepted Daymond John’s offer, seeing the potential benefits of his expertise and the licensing route. Since appearing on Shark Tank, Boobie Bar has grown successfully, doubling its annual sales over six years. The product is currently available in Walmart, on Amazon, and on its website, showing a promising future for Boobie Bar.
What Happened To Boobie Bar After Shark Tank?
Boobie Bar experienced substantial growth and success after its appearance on Shark Tank. The show gave the company a wider audience, increasing visibility and customer base. The investment and strategic partnership with Daymond John also opened up new opportunities for the brand.
Six years after its Shark Tank appearance, Boobie Bar had seen its annual sales double, indicating steady growth in its business. It has established a strong presence in popular retail chains like Walmart and online platforms like Amazon. The company also successfully maintained its website, serving customers directly.
Wendy Colson’s decision to accept Daymond John’s offer to take the product down a licensing pathway seems to have paid off. It likely enabled the company to diversify its revenue streams and broaden its reach further.
Boobie Bar’s strong re-order rate, with over 50% of customers making a second purchase, demonstrates a high level of customer satisfaction and lends credence to the product’s claims of efficacy.
Boobie Bar, therefore, is an excellent example of a company leveraging the Shark Tank platform to catalyze growth and market penetration. It continues to grow and serve its target demographic of breastfeeding mothers through strategic partnerships, sound business practices, and a product that meets a significant market need.
It appears that things are moving in the right direction for Boobie Bar, and the future looks bright for further updates.
Boobie Bar Shark Tank Update
After appearing on Shark Tank, Boobie Bar, a lactation-supporting nutrition bar, experienced significant success and growth. The brand secured a deal with Daymond John, one of the Sharks on the show. Boobie Bar has become the top market seller and expanded its product line.
The company introduced new products such as Boobie Bark, Boobie Body, and Boobie Bears to cater to the needs of breastfeeding mothers. These products are available in major retailers like Walmart and Target and have received positive consumer reviews.
Boobie Bar has seen considerable financial success as well. Its business valuation has grown from $1 million to $2.6 million since appearing on Shark Tank. The company has reported making $2 million in annual revenue as of 2022. Boobie Bar products are also available on Amazon, further expanding their reach.
Regarding social media presence, Boobie Bar has a strong following on Instagram, where they engage with their customers and share information about their products. However, their Twitter account has not been updated recently.
Boobie Bar and its founder, Dr. Wendy Colson, continue to focus on providing organic, lactation-promoting, vegan, and dairy-free products. The brand’s mission is to support the well-being of expectant and breastfeeding mothers by offering innovative and nourishing options.
While the product has received positive feedback, concerns have been raised about the lack of clinical trials to validate its effectiveness. It would be safer and prevent potential legal problems to conduct clinical trials.
Boobie Bar experienced significant growth, becoming the top seller in its market and expanding its product line. The brand secured partnerships with major retailers, such as Walmart and Target, and has a strong online presence.
Boobie Bar continues to provide organic, lactation-supporting products while aiming for further expansion and success.
Is Boobie Bar Still In Business?
Yes, Boobie Bar is still in business as of 2023. Since its appearance on Shark Tank, Boobie Bar has experienced growth and success. The brand has expanded its product line to include various offerings such as Boobie Bark, Hydromom, Boobie Body, and Boobie Bears.
Customers can find Boobie Bar’s products at major retailers like Walmart and Target and on platforms like Amazon. The company has also seen revenue growth and increased market presence, aiming to expand its availability to over 2,000 stores across the United States.
Despite criticism and mixed reviews, Boobie Bar remains the leading seller of galactagogue bars supporting lactation. The brand’s commitment to using organic ingredients and a special herbal mix to promote milk production continues to resonate with its target audience of breastfeeding mothers.
Boobie Bar is still in business and has experienced growth and success since its appearance on Shark Tank. The brand offers a range of lactation-supporting products, has expanded its market presence, and continues to serve the needs of breastfeeding mothers.
What Is the Net Worth Of Boobie Bar?
According to our research, the net worth of Boobie Bar is estimated to be $2.6 million as of 2023. The valuation of Boobie Bar was $750,000 after securing an investment from Daymond John on Shark Tank.
Also, read other businesses that appeared on Season 9 of Shark Tank: