You have built an engaging website, and your visitors are signing up for your newsletter. Now, you need an email marketing service to communicate with your audience, and build better relationships and convert them into customers.
However, finding an excellent email marketing service incorporates every feature you need for a successful conversion from visitors to customers. Every email marketing service has its own set of features that might excite you.
However, you need to be careful about various aspects of the Email Marketing Service before purchasing one.
What is Email Marketing, and Why Do You Need It?
Email Marketing is the method to communicate with your visitors who have subscribed to your blog or website after reading your content. You can send targeted messages, offers, and other information directly to your visitors’ inbox using Email Marketing.
Email Marketing is an effective method to communicate your visitors in an effective way leading to better conversion. With Email Marketing, you can provide information about the latest posts, new offers, or any other notice regarding your website or business to your visitors even after they leave your site.
Here are some of the benefits of Email Marketing:
Helps to build loyal Following
You can make your visitors come to your website again and convert them to your customer with the help of email marketing. As per various studies, it is proved that a visitor converts into a customer after 3-5 sessions of your website.
Hence, if you communicate with your subscribers using Email Marketing Service, there is a high chance that they will become your potential customer or customer in the near future.
Repetition of your Visitors
As per various reports, more than 75% of website visitors, leaving your website, never return. Hence, when you build an email list using an opt-in form, you will get a way to communicate with your website visitors even after they have abandoned your website.
You do not just collect emails using the opt-in form, but you are building a connection by sending valuable content to your email subscribers.
Generate Higher Sales
Whether you believe me or not, the results of email marketing have outperformed both organic and social media traffic in many cases. Hence if you are planning to get more conversion from your website, you should start with email marketing as soon as possible!
How to Select Best Email Marketing Service?
Selecting the right email marketing service is crucial if you are planning to convert your visitors into customers. You might think that an unpopular method such as email marketing can be so effective in generating sales and converting visitors.
But with the features mentioned below, you will be assured that email marketing is effective and will help you achieve your marketing goals. However, you need to be aware about offerings of email marketing service providers before you purchase one.
Almost every email marketing service offers you a set of features that you might need or not for your business.
Hence, I have listed you some of the basic features you need to focus on before selecting an email marketing service for your website or business:
Ease of Use
Before you finalize an email marketing service, you need to be assured of how easy it is to use for your business. You also need to make sure whether it will work for your business or not.
Some email marketing services only focus on serving specific niches and industries. For example, ConvertKit was initially developed for Publishers to help bloggers.
In such a case, you need to confirm that your purchasing email marketing service addresses the needs of your industry or niche.
Email Automation is the key feature of email marketing service as it won’t be possible to send every subscriber’s email separately. However, every service has its method to automate your email campaigns.
So, you need to check how the email automation of the tools works before finalizing an email marketing service.
Also, you need to go for the tool which fulfills your business requirements without creating a hole in your pocket.
With the above things in mind, let’s start with our list of best email marketing services that you can purchase for your business.
ConvertKit is among the best email marketing services designed to meet the requirements of Bloggers, Publishers, and Content Creators.
Most of the email marketing service focuses on wide niche business for higher revenue. While ConvertKit kept themselves limited to Content Creators and Publishers to provide better service.
It is simple and easy to use, and even a beginner can send emails from ConvertKit without much hassle. With ConvertKit, you get all the essential features required to convert your visitors into customers, such as email automation, the addition of landing pages and opt-in forms into your email.
Also, it features easy to understand analytics that gives you a detailed idea of how your emails, forms, and email lists are working overtime. Moreover, it also makes segmentation and tagging easier.
ConvertKit can be the best option for you if you are looking ahead to create automated email funnels within a strict budget. You get an easy to understand visual flow chard to set up your automated emails.
You can also group all your contacts into one list instead of having a separate list with this email marketing tool. Also, You can easily send emails to your subscribers without much hassle in a clean format as it doesn’t feature much-sophisticated design and distracting elements in the dashboard.
Furthermore, you can integrate more than 70 third-party add-ons such as customizable opt-in forms, and reporting. They also provide dedicated support if you need any help regarding their tool. You can contact their support team via Email and Live Chat.
Features of ConvertKit:
- Easy to use dashboard
- Fantastic email automation tool
- Super easy to create a form with inbuilt designs
ActiveCampaign is among all in one marketing platform you can purchase for your business. It is a CRM tool that also features an Email Marketing function to help you get higher business.
You can run split tests, segment your subscriber’s list, and even send dynamic content to your subscribers for better business using ActiveCampaign.
You can send targeted emails, broadcast emails, triggered emails, scheduled emails, email funnels, and autoresponder emails using ActiveCampaign and run every type of campaign using this email marketing software.
I am quite impressed by ActiveCampaign as it features a simple email builder to help you send personalized messages to your email subscribers. Moreover, you can integrate this email marketing tool with more than 250 apps such as WooCommerce, Shopify, Zapier, Facebook, Stripe, Bounce, and PayPal.
Furthermore, it provides you the option to set up campaigns and enhance your customer database with its geotracking feature. You can also check which content is performing well and generating higher conversion and revenue with its Analytics and Reporting.
You can purchase its Lite, Plus, or Professional Plan based on your requirement. It even has an Enterprise plan that you can purchase by contacting their support team.
If you are using any CRM or email software, then ActiveCampain can be the best replacement for any replacement with reliable features at affordable prices.
Features of ActiveCampaign:
- Craft email campaign with easy to use a visual editor
- Option to use behavioral tags and lists to segment your contact list
- Automate your customer’s entire journey
- Option to send a personalized email with advanced user tracking
- Engage your visitors with messaging and live chat
- Multiple opt-in forms, such as pop-ups, sliders, and others.
Drip is a perfect solution for email marketing services if you are a blogger, content creator, or eCommerce owner. It provides an intelligent email marketing solution that helps you convert your visitors into customers.
Drip is beyond email marketing service that helps you build deep communication with your subscribers. You can have better conversations and send emails at the right time to your subscribers to help them get better information and make purchases.
If you are an eCommerce owner, you can customize your emails based on your subscriber behaviors. These include first-time users, returning visitors, abandoned carts, and even to the people who clicked on your website.
Moreover, you can integrate various other services such as text messages, display Facebook Ads, and many more according to your visitor’s workflow.
Features of Drip:
- Offers visual workflow editor.
- Automate your tasks to save time.
- Send targeted email marketing campaigns.
- Capture more high-quality leads.
- Various valuable integrations.
- Best value for eCommerce site owners.
GetResponse is more than just an email marketing service. You get a complete business automation solution with GetResponse. Also, you can create high converting landing pages for lead generation besides sending marketing email campaigns.
It also features an amazon feature called AutoFunnel. You can use this tool to create a sales funnel, generate leads, invite for webinars, and many more.
The AutoFunnel includes various features such as emails, exit pops, landing pages, marketing automation, eCommerce integration, and even Facebook ads.
You can set up your marketing goals and plan how to achieve it with this tool. Moreover, you get every means to increase your subscriber list and get business from them.
When a user enters your sales funnel, GetResponse automates every process to convert them into your customer. It can be a perfect tool to help your subscriber convert into customers following multiple digital points.
GetResponse offers you different plans such as Basic, Plus, Professional, and Enterprise, based on your business requirements and features.
Every plan of GetResponse Email Marketing Service comes with essential features such as 180 landing page templates, 220 email templates, 40 auto funnel templates, 700 form templates, more than 150 integrations, and dedicated 24/7 live chat support.
If you are looking ahead to get the best out of GetResponse Email Marketing Service, I recommend you to go for Plus plan if you don’t have any CRM Software.
You don’t just get a great email marketing software but awesome automated landing pages, lead funnels, and various other add-ons.
Features of GetResponse:
- Various ways to build a subscriber list.
- Easy to track your automated campaigns.
- Tools to drive traffic and get better business
- Includes high converting landing pages.
AWeber is one of the most popular email marketing services that help you generate high-quality leads and boost your business. It features all the necessary tools you require to build your email list for better conversion.
You can design your email newsletter with the inbuilt drag and drop builder, create mobile-friendly opt-in forms, and automate your email sequence with AWeber.
Moreover, you can easily integrate AWeber with various landing page builders, WordPress website, or opt-in form builders without any hassle.
It is a high-quality email marketing service that comes with every feature that you require to get high sales. You can select from a wide range of pre-designed templates for sending your email campaigns.
Also, you can create an automated email sequence based on the triggers, and even create email follow-up sequences for your subscribers. With the help of this, you can access open rate data, check your deliverability rates. And also perform A/B tests of your emails.
AWeber offers you 6 plans according to your business requirements. The price of its plan ranges from $19 to $149 per month. However, the pricing increases with the increase in the number of your subscribers.
They are industry leaders when it comes to email deliverability rates. Moreover, they ensure that your content is optimized and reaches your subscriber’s mailbox.
One sidekick of AWeber is that you need to delete unsubscribed users from the dashboard manually. Overall, it is the best email marketing tool for those who are new and just getting started with email marketing for their business.
Features of AWeber:
- Includes 700+ pre-built templates.
- Features drag-and-drop builder.
- Easy to understand email analytics.
- Option to perform A/B Testing.
- Can perform email automation.
- Allows third-party integrations.
- Subscriber Segmentation.
MailJet is one of the most feature-rich email marketing services you can use for your business. It is not as popular as other email marketing services; however, it has been used by more than 130,000 companies worldwide.
It offers excellent email marketing service with some unique features that help you to convert your visitors into customers. Moreover, it provides you a real-time collaboration that is not available in other popular email marketing tools.
The real-time collaboration feature is a unique advantage for business owners that has multiple departments to promote with email marketing.
You can easily manage your team member’s permission in Mailjet using the team member collaboration feature in the email campaigns.
Moreover, it features an easy to use drag-and-drop builder to create emails. You can customize your emails and content as per your requirements with the email builder tool of Mailjet.
It allows you to send dynamic content and also check view advanced statistics and reporting of all your email campaigns.
While most of the email marketing tools charge you based on the number of subscribers, it is not the same with Mailjet. It charges you based on the number of emails you send every month.
The best part of Mailjet is that you can send 6000 emails for free every month. However, the free plan allows you to send 200 emails per day, which is not enough to run an email campaign for any business.
Features of Mailjet:
- Can add an unlimited number of contacts.
- Offers real-time email tracking.
- Easy to understand delivery and analytics dashboard
- Delivery optimization
- Option to perform A/B Testing
- Offers Segmentation
As per its name, MailerLite is an email marketing service that offers all the necessary email marketing features to help you grow your business and get more business.
You don’t get too many confusing elements that are hard to understand and use, but get all the essential and required basic features for a successful email marketing campaign.
Though the features are limited, you still get features to automate your email campaigns, landing pages, surveys, and pop-ups. Hence, it is not extremely limited with its features.
Moreover, you get a drag and drop editor that helps you quickly design high-quality emails for your subscribers. You can also segment your subscribers and even optimize your emails with its A/B Testing feature.
It is best suited for small businesses that need an email marketing tool that features basic features with a simple and easy-to-understand process for sending emails.
Features of MailerLite:
- Features drag-and-drop editor.
- Has custom HTML and Rich Text Editor.
- Easy subscriber management.
- Free Newsletter design templates.
- Built-in photo editing feature.
MailChimp is one of the most popular email marketing services available in the market. It is quite affordable compared to other services; that is why it is best suited for startups.
One primary reason people choose MailChimp is that it provides free services up to 2000 subscribers. You don’t need to pay a single penny up to 2000 subscribers, which is an excellent feature for startups.
As a startup, you can start with MailChimp for free without paying any monthly or yearly fee to 2000 subscribers. With MailChimp, you can take your time and grow your email list and get the most out of email marketing service before you invest in it.
Features of MailChimp:
- Option to automate routine tasks
- Customizable sign-up forms
- Easy to send blasts as well as targeted emails
- Detailed reporting and analytics
SendInBlue is a great email marketing solution for businesses with a low budget for email marketing services. It features a free plan that helps you send email campaigns without causing a hole in your pocket.
The platform was initially built to send transactional emails; however, they added an email marketing service for better reach. It features easy to use free plans that are based on numbers of emails you send a month.
You get every essential feature expected from an email marketing tool such as email and subscriber management, campaign reporting, and email layout optimization.
If you need additional features and want to get the most out of this tool, you will have to upgrade to its premium plan. It features Lite, Essential, and Premium packages for business owners with added features to run successful email campaigns.
SendInBlue can be suitable for business owners who send lots of emails as their pricing is based on the volume of email.
Features of SendInBlue:
- Advanced marketing automation tool.
- Excellent delivery record.
- Customizable sign-up forms.
- Excellent delivery record
SendX is comparatively new in the market while compared with other email marketing services brands. However, it doesn’t miss out on any feature that you get from other email marketing tools.
You get a lot of standout features from SendX at an affordable price, which makes it stand out from its competitors. It features a simple and easy to use dashboard from where you can easily manage your email contacts.
Moreover, you can quickly get detailed reports about unsubscribed and bounced contacts in the contact history and timeline activity. It allows you to set up an email campaign like a newsletter or a drip campaign for your marketing campaigns.
Also, it supports A/B Testing feature that allows you to check email is performing better among your subscribers. You can customize the pre-built email templates using the drag and drop email builder to send personalized messages to your visitors.
Features of SendX:
- Simple and easy to use dashboard
- Detailed reporting and analytics
- Drag and drop email builder
- Marketing automation
- Mailing list management
- Newsletter management and email drip campaigns.
Email Marketing is the best way to enhance your business and increase your revenue if done in the right way. If you are a small business owner and getting started with Email Marketing, you can go with MailChimp as it doesn’t charge you up to 2000 subscribers.
However, if you are an eCommerce store owner, Drip might be the best option for you as it provides various features for eCommerce business. And if you are a Content Creator or Publisher, you can use ConvertKit as it gives the best value for money.
Every email marketing service has its own set of features, but all of them come with all the required elements for a successful email campaign. So, you can select any of the above-mentioned Email Marketing Services based on your requirements.