The All33 Backstrong Chair is an ergonomic office chair that appeared in Season 12 of Shark Tank. This product stands out with its unique design and high-quality materials aimed at providing optimal comfort and support, particularly for individuals who spend extended periods at a desk.
Its bucket-like seat swivels independently from the rest of the frame, which makes it a unique chair. This feature actively aids posture correction by preventing slouching and promoting upright seating.
The seat’s smooth curve is purposefully designed to support the lower back and spine. Interestingly, if an individual attempts to rotate their pelvis or bend the lumbar region, the chair’s hinges utilize the person’s body weight to counter the movement, thus fostering good posture.
The All33 Backstrong Chair is designed with comfort in mind. This chair incorporates sit-in motion technology, a 360-degree swivel, and a pneumatic height adjustment feature for optimal convenience.
Despite these sophisticated attributes, the chair maintains an aesthetic appeal with soft vegan leather upholstery and a sturdy, high-grade plastic and metal construction.
However, it’s not just about comfort and aesthetics. This chair aims to significantly reduce healthcare costs associated with poor posture and back problems.
Maintaining a good sitting posture can alleviate common issues, such as neck and back pain, which can be caused by prolonged sitting. The pivoting bucket seat supports the neck and back for extended hours, reducing neck and shoulder strain and enhancing flexibility and productivity.
The All33 Backstrong Chair also enhances convenience with features like smooth-rolling casters and foldaway arms. The latter allows users to move closer to their work desk, reducing body and eye strain. Despite its numerous components, the chair is easy to assemble, taking less than ten minutes to set up.
All33 Backstrong Chair offers a unique blend of ergonomic features designed to promote good posture and improve comfort, unlike other ergonomic chairs on the market. It’s priced more affordably than many high-end chairs, making it a worthy investment for health, work performance, and overall well-being.
|Company Name||All33 Backstrong Chair|
|Product||An ergonomic office chair that keeps your vertebrae in motion while you sit|
|Investment Seeking||$500,000 for 2.5% equity in All33 Backstrong Chair|
|Final Deal||No Deal|
|All33 Backstrong Chair Episode||Season 12, Episode 9|
|Business Status||In Business|
|All33 Backstrong Chair Website||Visit Website|
What Is All33 Backstrong Chair?
The All33 Backstrong C1 chair is a unique office chair with a distinctive retro vibe and many celebrity endorsements. Its patented technology allows your spine to move freely in all directions, providing better posture and reducing tension in your back muscles.
In addition to its unique design, the Backstrong C1 has garnered attention and praise from its celebrity fans, including superstar athletes like LeBron James and Shaquille O’Neal and actors like Jennifer Aniston and Mark Wahlberg.
However, it’s not just its stylish appearance that makes it stand out from other office chairs on the market. The Backstrong C1 is designed to support your back like no other chair can.
The Backstrong C1 is a statement piece that will elevate any office environment with its retro vibe and plenty of star power. The Backstrong C1 is a stylish addition to your workspace or the perfect solution for better back support.
This unique design has earned the chair much praise from chiropractors, physical therapists, and even NASA engineers. The All33 Backstrong C1 chair might be the perfect solution for your back pain if you sit for hours in front of a computer or just want a comfortable place to relax and read.
Designed by a chiropractor from Los Angeles and an industrial designer with BMW credits, this chair uses a unique approach with an independently-tilting seat that promotes the natural movement of the pelvis and back when seated. This design is claimed to help users feel energized, flexible, and productive.
The BackStrong C1 has been endorsed by the likes of Elon Musk, Chuck Liddell, and Shaquille O’Neal. The chair is available with fabric-covered upholstery in multiple colors or vegan leather for $999.
However, when it comes to building quality, the chair falls short, with components that appear to be made cheaply and a mechanism not much different from that of a basic $89 chair.
This chair has an unusual design but is often criticized for its inconvenient lumbar support and armrests and its excessively wide armrests. The chair is a decent option for those looking for comfort but may not be a great fit for those looking for the best quality.
Who Is The Founder Of All33 Backstrong Chair?
The All33 Backstrong Chair, an innovative ergonomic office chair that promises to improve posture and alleviate back pain, was founded by Bing Howenstein. Howenstein, the brand’s CEO, developed this product alongside inventor Dr. Dennis Colonello and co-founder Jim Grove.
Bing Howenstein holds an illustrious track record in his career. After receiving his bachelor’s degree from Lehigh University, he became president of George Street Pictures.
Over two decades, he managed several companies, including BackJoy Orthotics, LLC, and Bonfire Enterprises, LLC, which closed in 2016 and 2019. In 2020, Howenstein became a founding partner of Direct Consumer Acquisitions, LLC.
Dr. Dennis Colonello, a globally recognized chiropractor with 35 years of experience, was instrumental in designing the All33 Chair. He has dedicated his professional life to solving back pain issues and developed the All33 Chair as a unique solution.
Jim Grove, the co-founder of All33, founded Designworks USA, which offers design, engineering, modeling, and analysis to many businesses, including BMW. His company, LA Product Design, also contributed to the chair’s design.
Before the All33 Backstrong Chair appeared on Shark Tank in Season 12, the company had initiated its funding efforts through Indiegogo and Kickstarter campaigns. They managed to raise $1,307,184 towards the end of 2017 and the start of 2018.
The chair gained popularity and was used by several well-known figures, including Justin Bieber, John Cleese, Chuck Liddell, Chelsea Handler, Tom Hanks, and Cindy Crawford.
Despite failing to secure a deal on Shark Tank due to high valuation concerns, the company continued its business operations, winning the approval of many users for its unique approach to solving the common problem of back pain, thus paving the way for its place in the market.
How Was The Shark Tank Pitch Of All33 Backstrong Chair?
The All33 Backstrong Chair appeared on Shark Tank in Season 12, Episode 9, aired in 2021. The founders, Bing Howenstein and his team, presented their unique product – an office chair that blends the characteristics of a traditional office chair and an exercise ball.
Their primary aim was to promote back health by keeping all 33 vertebrae in motion while a person sits on it. Howenstein requested an investment of $500,000 in exchange for 2.5% equity in the company, a valuation of $20 million.
He highlighted the company’s strong financial performance – $3.2 million in year-to-date sales at the time of the pitch, with an expected year-end revenue of $5.5 million and projections to turn a profit.
Given the rise in remote work due to the COVID-19 pandemic, Howenstein felt that their product had significant relevance and potential for growth.
However, despite being intrigued by the unique approach of the All33 Chair to tackling the common issue of back pain, the Sharks were not entirely convinced.
The main sticking point was the company’s valuation. The Sharks felt that $20 million was excessively high, even considering the product’s innovative nature and the company’s strong sales performance.
Despite the impressive sales and the potential market opportunity given the shift towards remote work, the Sharks ultimately decided not to invest. Therefore, All33 Backstrong Chair left the Shark Tank without securing a deal.
Following their appearance on the show, the company continued its operations without major changes. The chairs are still being sold directly through their website for $799. It seems they haven’t yet expanded into other retail outlets or online marketplaces like Amazon.
What Happened To All33 Backstrong Chair After Shark Tank?
After All33 Backstrong Chair’s appearance on Shark Tank, the company maintained its operations and market presence even without securing an investment from the Sharks.
The exposure gained from being on the show likely boosted their visibility, contributing to continued sales and business growth. As of the latest updates, All33 Backstrong Chair is selling its unique ergonomic chairs primarily through its website, maintaining the price tag of $799.
It appears they have not yet branched out to other retail outlets or online marketplaces such as Amazon, sticking to their direct-to-consumer sales model. Despite not receiving a deal on Shark Tank, the company has experienced substantial success, with thousands of satisfied customers.
Its chair has been praised and used by numerous high-profile figures, such as pop singer Justin Bieber, actor Ted Danson, business magnate Elon Musk, and former professional basketball player Shaquille O’Neal.
Although the Sharks felt that the $20 million valuation was too high then, the company has continued to prosper and maintain its high valuation. They reported $3.2 million in sales during the Shark Tank pitch and projected to reach $5 million by the end of that year.
According to one report, by mid-2021, the company had made $4 million in annual revenue, suggesting continued strong sales and market interest.
Moreover, the importance of office ergonomics and overall well-being, particularly when remote work and prolonged sitting have become more prevalent, has kept the demand for their product strong.
In conclusion, the All33 Backstrong Chair continues to thrive as a business, leveraging the ongoing need for ergonomic solutions in office settings and home workplaces. The innovative product design and the general shift towards health-conscious office furniture continue to drive the company’s growth and success.
All33 Backstrong Chair Shark Tank Update
After appearing on Shark Tank, the All33 BackStrong Chair gained attention for its unique design and claims to provide ergonomic support and promote natural movement while seated. However, despite its impressive sales of $3.2 million at the time of the pitch, All33 Chairs did not secure a deal on the show and left without an investment.
Since its appearance on Shark Tank, All33 Chairs has operated as an established business. The company sells its office chairs directly through its website, and it does not appear that they are currently available in physical stores or on platforms like Amazon.
While there isn’t a major update regarding All33 Chairs since its appearance on the show, it’s worth noting that the product’s presence on Shark Tank likely boosted sales due to the show’s wide audience reach and influence.
The All33 BackStrong Chair, also known as the BackStrong C1 Chair, was designed by Dr. Dennis Colonello, a renowned chiropractor, in collaboration with industrial designer Jim Grove.
The chair features a unique independently-tilting seat that promotes the natural movement of the pelvis and back, aiming to alleviate back pain and improve posture. It uses sit-in-motion technology to allow the seat to move in response to the person sitting, mimicking their movements.
The All33 BackStrong Chair received endorsements from celebrities, athletes, and doctors, which helped generate interest in the product. The chair’s design aims to provide optimal comfort and support and promote better posture while sitting for extended periods.
In terms of pricing, the All33 BackStrong Chair is positioned at the higher end of the market. Its original manufacturer’s suggested retail price (MSRP) was $1299, but it is currently listed at a reduced price of $799 on the All33 website. The chair’s price reflects its premium features and unique design aimed at providing enhanced ergonomic support.
Following its appearance on Shark Tank, the All33 BackStrong Chair, also known as the BackStrong C1 Chair, continued to be sold through the company’s website. While it did not secure a deal on the show, it garnered attention and experienced significant sales.
The chair’s design, which incorporates sit-in-motion technology and aims to improve posture and alleviate back pain, has gained recognition from celebrities, athletes, and doctors. Despite being priced at the higher end, the chair offers unique features for individuals seeking ergonomic support and comfort in their office chairs.
Here are some of the things that happened to All33 Backstrong Chair after Shark Tank:
- The company raised $2 million in funding from high-profile investors such as Bruce Willis, Cindy Crawford, Tony Robbins, Evan Spiegel of Snap, and former Disney COO Tom Staggs.
- The company introduced a new chair, the Axion, priced at $999.
- The company’s revenue has grown to $4 million annually.
All33 Backstrong Chair is still a relatively new company but has shown great promise. The company has a strong team of founders, a unique product, and a growing customer base. It will be interesting to see how the company continues to grow.
Is All33 Backstrong Chair Still In Business?
Yes, All33 Backstrong Chair is still in business. The company was founded in 2019 by chiropractor Dr. Travis Stork and entrepreneur Nick Green. The chair is designed to promote healthy sitting posture by allowing the pelvis to move naturally, which is said to help improve circulation and reduce back pain.
All33 Backstrong Chair has been featured on Shark Tank and has received investments from celebrities such as Bruce Willis, Cindy Crawford, and Tony Robbins. The company has seen record sales since appearing on Shark Tank and plans to expand its product line.
- FireAvert Shark Tank Update
- Foam Party Hats Shark Tank Update
- ValPark Mobile Shark Tank Update
- Cougar Energy Drink Shark Tank Update
- Sunniva Super Coffee Shark Tank Update
- Snactiv Shark Tank Update
What Is the Net Worth Of All33 Backstrong Chair?
The valuation of All33 Backstrong Chair was $20 million when it appeared on Shark Tank. The net worth of All33 Backstrong Chair is not publicly available information. However, we can make some estimates based on the company’s revenue and expenses.
However, it is important to note that this is just an estimate. The company’s net worth could be higher or lower depending on several factors, such as the company’s future growth prospects.
Here are some of the factors that could affect All33 Backstrong Chair’s net worth:
- Revenue growth: If the company continues to grow, its net worth will likely increase.
- Expense growth: If the company’s expenses grow faster than its revenue, its net worth will likely decrease.
- Investments: If the company makes wise investments, its net worth could increase.
- Acquisitions: If the company acquires another company, its net worth could increase.
- Debt: If the company takes on too much debt, its net worth could decrease.
Overall, the net worth of All33 Backstrong Chair is likely to be in the range of $5 million to $20 million. However, the company’s future growth prospects could significantly impact its net worth.