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ActionGlow is a company that appeared on episode 07 of season 14 of Shark Tank. They specialize in manufacturing aftermarket LED lighting systems for action sports equipment.
Their innovative lighting systems enhance the style and safety of action sports gear, such as snowboards, skis, surfboards, stand-up paddleboards, wakeboards, kayaks, longboards, and bikes.
The ActionGlow LED lighting systems are easy to install and provide vibrant and eye-catching illumination for riders. The lights are available in multiple colors and can be customized to suit individual preferences.
ActionGlow lights add a cool and unique aesthetic to the equipment and improve visibility during nighttime or low-light conditions, enhancing safety for riders.
They offer specialized LED lighting systems for different adventure sports, allowing riders to choose the system that best suits their activity.
Additionally, ActionGlow has developed a second-generation product called ActionGlow2, which allows users to change colors and reduces the number of variations in their product line.
ActionGlow’s LED lighting systems offer action sports enthusiasts a way to express their style while adding an element of safety to their gear.
The company’s commitment to continuous improvement and ability to adapt to market demands position it as a strong choice for those looking to enhance their action sports equipment with high-quality aftermarket LED lighting systems.
| Information | Answer |
| Company Name | 45th Parallel Lighting, LLC (ActionGlow) |
| Founder | Garret Porter and Dakota Porter |
| Product | LED Lighting System with Action RGB Colors |
| Investment Seeking | $200,000 for a 15% equity |
| Final Deal Accepted | $200,000 for a 30% equity |
| Episode | Season 14, Episode 07 |
| Business Status | In Business |
| Website | Visit Website |
| Net Worth | $1 Million |
What Is ActionGlow?
ActionGlow is a premium LED sports lighting system that provides the ultimate night-riding experience for action sports enthusiasts. With bright, durable, and lightweight LED lights, ActionGlow enhances visibility and safety during nighttime activities such as snowboarding, skiing, and biking.
The concept of ActionGlow originated in 2012 when the founders had the idea to put LED lights on snowboards. Since then, they have continuously improved their lighting systems to create the most refined and technologically advanced version of ActionGlow, ActionGlow2.
ActionGlow is designed for elite athletes and recreational riders alike. It has gained recognition, including being featured on Shark Tank in Season 14 (2023), where it received a deal from one of the sharks. Olympic Gold Medalist and 2019 World Surfing Champion Italo Ferreira is among the athletes endorsing ActionGlow.
In addition to snow systems, ActionGlow offers water and land systems for various action sports. The LED lighting systems are easy to install on sporting equipment, providing a hassle-free experience for users.
The ActionGlow Bros, two passionate action sports enthusiasts, have dedicated their lives to creating the brightest, sickest, and most durable sports lighting system. They have embarked on the LED THE WAY Tour, traveling across the United States to inspire others to join the ActionGlow community.
The ActionGlow website offers an overview of their products, including LED snowboard and ski systems. The website also features testimonials from riders who have experienced the thrill of using ActionGlow during their nighttime adventures.
ActionGlow’s commitment to innovation and passion for action sports make it a leading brand in sports lighting systems. You can enjoy an exceptional night-riding experience with ActionGlow, whether you are a top athlete or a recreational rider.
Who Is The Founder Of ActionGlow?
The founders of ActionGlow are Dakota and Garret Porter. Dakota was 16 years old and an avid action sports enthusiast when they founded the company. He had a passion for snowboarding, surfing, and longboarding.
Dakota, who now serves as the CEO, is involved in various aspects of the business, including creative work such as designing logos and product packaging, creating videos, and building the website. He also holds an associate degree in business.
On the other hand, Garret was only 13 years old when he co-founded ActionGlow. Like his brother, he shared a love for snowboarding, surfing, hunting, fishing, and competing with his older brother.
After completing high school, Garret obtained his Associate degree in business within just one year. He primarily focuses on financials, sales, and business strategy.
The brothers had no prior experience in business when they started ActionGlow. However, they found mentors in their community who helped guide them on their entrepreneurial journey.
Despite their lack of experience, Dakota and Garret successfully launched ActionGlow in 2013 at a local business expo in Michigan. Within 48 hours, they sold out their original model.
Before appearing on Shark Tank in Season 14, Episode 7, ActionGlow had already established itself as a leading provider of patented light kits for various sporting equipment.
Over 10 years, they expanded their product line to include light kits for snowboards, skis, wakeboards, surfboards, stand-up paddleboards, kayaks, longboards, and bikes.
Their LED Lighting Systems were designed to enhance visibility and individualize the user’s sport while being durable enough to withstand rough terrain.
ActionGlow products feature a 120-degree viewing angle, high light output, and the ability to be seen from over half a mile away. The color-changing lights are 100% waterproof and lightweight.
The kits include LED light strips, power packs, and a special adhesive for attachment. The lighting systems are powered by a standard 9V battery that lasts approximately 10 continuous hours before needing replacement.
The LED lights are attached using 3M VHB industrial strength adhesive, which ensures secure adhesion without damaging the equipment upon removal.
Before their appearance on Shark Tank, Dakota and Garret sought funding through a grant from the state of Michigan’s Business Accelerator Fund. However, they were ultimately told they did not qualify for the grant.
Instead of being discouraged, they found a business partner who could provide more than just financial support. After pitching their business to three local investors they had met during their startup years, they secured funding from a Michigan-based angel investor.
ActionGlow had already established itself as a successful company with a strong product line and a growing customer base before it appeared on Shark Tank in Season 14.
How Was The Shark Tank Pitch Of ActionGlow?
During their pitch on Shark Tank Season 14, Dakota Porter and Garret Porter presented their company, ActionGlow, which specializes in LED lights for sports equipment such as surfboards, snowboards, and skateboards.
The brothers sought a $200,000 investment in exchange for 15% equity in their business. The Sharks had mixed views on the product.
Kevin O’Leary loved the product but was concerned about potential knockoffs. Lori Greiner liked the product but felt it was too early to invest.
Mark Cuban believed in the brothers but decided not to invest due to the tough industry. Barbara Corcoran thought the product was great but had some reservations.
The only Shark to make an offer was Robert Herjavec. He offered $200,000 for 30% equity, which Dakota and Garret ultimately accepted. The final deal slightly deviated from the initial ask but was still successful.
Here is a table summarizing the Sharks’ responses and the final deal:
| Shark | Investment Offered | Counter Offer by Founders | Final Deal Accepted by Founders |
| Robert Herjavec | $200,000 | 30% equity | Yes |
| Kevin O’Leary | No offer | – | – |
| Lori Greiner | No offer | – | – |
| Mark Cuban | No offer | – | – |
| Barbara Corcoran | No offer | – | – |
In conclusion, the ActionGlow founders secured a deal with Robert Herjavec for a $200,000 investment in exchange for 30% equity in their company.
Did ActionGlow Get a Deal on Shark Tank?
Yes, ActionGlow did get a deal on Shark Tank. During their appearance on Season 14, Episode 7, founders Garret Porter and Dakota Porter pitched their company and requested $200,000 for a 15% equity.
After negotiations, they eventually struck a deal with Shark Robert Herjavec. Robert invested $200,000 for a 30% equity stake in ActionGlow. This partnership marked the first investment for ActionGlow in its 10-year history.
What Happened To ActionGlow After Shark Tank?
After appearing on “Shark Tank,” ActionGlow experienced significant success and growth. The company, started by brothers Garret and Dakota Porter, developed an innovative LED lighting system to make extreme sports safer at night. On the show, they sought a $200,000 investment for 15% equity in the company.
Despite initially facing skepticism from the sharks due to low sales figures, the brothers eventually secured a deal with Robert Herjavec, who offered the requested investment in exchange for 30% equity. This partnership proved to be a turning point for ActionGlow.
Following their appearance on “Shark Tank,” ActionGlow’s revenue skyrocketed. On the night of the show’s debut alone, the company generated over $60,000 in sales, doubling its total sales for 2021. This rapid growth continued, allowing them to launch the next generation of their product, the ActionGlow2.
With Herjavec’s investment, ActionGlow expanded its product offerings and improved manufacturing processes. The company formed relationships with local manufacturers and enhanced its operations to fulfill the increased demand. ActionGlow also increased its price point slightly, with lights now ranging from $62 to $154.
Today, ActionGlow thrives as a brand, selling directly to consumers through its website and online retailers like Amazon. Their best-selling product is the $117 snowboard lighting system, but they also offer variations for bikes, surfboards, skateboards, and more.
The Porter brothers promote and sell the product at trade shows and other events worldwide. Their success story is a testament to their determination and the positive impact of their appearance on “Shark Tank.”
In summary, ActionGlow experienced exponential growth and success after appearing on “Shark Tank.” They secured an investment from Robert Herjavec, which enabled them to expand their product line, improve manufacturing processes, and fulfill increased demand. Today, ActionGlow thrives, selling its innovative LED lighting systems directly to consumers.
ActionGlow Shark Tank Update
After appearing on Shark Tank in November 2022, ActionGlow, founded by brothers Garret and Dakota Porter, experienced a significant boost in their business.
They received a surge in orders, generating over $60,000 in revenue in just one night, double their revenue from the previous year.
ActionGlow’s product, an LED lighting system for action sports equipment, gained attention and popularity among adrenaline junkies and sports enthusiasts. The exposure on Shark Tank helped the brothers reach a wider audience and lower customer acquisition costs.
To maintain sales momentum after the initial hype from Shark Tank, ActionGlow focused on marketing and expanding its product range.
They sell their patented LED lights through their website and Amazon, offering various options, such as LED surfboard, kayak, longboard, and wakeboard lights.
While ActionGlow faced some challenges, such as negative reviews mentioning issues with tape durability, they utilized viral marketing strategies to attract customers.
This marketing approach, along with the growing popularity of action sports and the unique appeal of their LED lighting system, contributed to the company’s estimated worth of $600,000.
Looking ahead, ActionGlow plans to expand its business by launching an apparel clothing line and entering retail. The founders are optimistic about their future growth and are hopeful that their deal with Robert Herjavec, one of the Sharks on Shark Tank, will come to fruition.
Is ActionGlow Still In Business?
Yes, ActionGlow is still in business as of November 2022. ActionGlow is a company that manufactures LED lighting systems for sporting equipment such as snowboards, skis, bikes, longboards, wake surfboards, surfboards, SUPs, and kayaks.
The company launched its first light product in November 2013 and sold out all products within 24 hours. ActionGlow appeared on Shark Tank during Season 14 and secured a deal with Robert Herjavec. The company’s products are available on both Amazon and its website platforms.
What Is the Net Worth Of ActionGlow?
According to our research, ActionGlow’s net worth is estimated at $1 million. The valuation of ActionGlow was $666,666 after securing an investment from Robert Herjavec on season 14 of Shark Tank.
Also, read about other businesses that appeared in episode 07 of season 14 of Shark Tank:
