ABS Pancakes Shark Tank Update | ABS Pancakes Net Worth

ABS Pancakes, featured in season 7 of the popular entrepreneurial reality show “Shark Tank,” is a line of high-protein, low-carbohydrate pancake mixes designed to focus on nutrition and taste.

Established by fitness trainer Ashley Drummonds, ABS, which stands for Authentic, Beautiful, and Strong, aims to provide a healthier, more nutritious alternative to traditional pancakes.

The ABS Pancakes mix is high in protein and fiber and low in carbs and sugar, making it an ideal choice for individuals on a fitness regimen or those seeking a healthier diet.

Each serving of ABS Pancakes contains around 24-34 grams of protein, 4-8 grams of net carbs, and less than 8 grams of sugar while also being gluten-free.

This protein-rich recipe helps to support muscle growth and repair, while the low carbohydrate content ensures a steady, slow release of energy, preventing the energy spikes and crashes associated with high-sugar foods.

Furthermore, ABS Pancakes come in various flavors, including chocolate chip, cinnamon roll, and vanilla cake batter, catering to various tastes. The mixes are easy to prepare, requiring only the addition of water or milk, and each pack serves about four to six pancakes.

The ABS Pancakes can significantly affect weight management and fitness goals. The high protein content aids in promoting feelings of satiety, thus potentially helping in weight control by reducing unnecessary snacking.

Additionally, the low sugar content makes this pancake mix a healthier alternative to regular pancakes, aligning with the dietary needs of individuals with sugar restrictions, such as those with diabetes.

The appearance of ABS Pancakes on “Shark Tank” boosted its visibility, and despite not securing a deal with the Sharks, the product has found success in the market.

By offering a nutritious, protein-packed, and convenient pancake mix, ABS Pancakes have filled a unique niche for health-conscious consumers who don’t want to compromise on taste.

Company NameABS Pancakes
EntrepreneurJosh McClelland and Ashley Drummonds
ProductPancake mix packed with protein
Investment Asking For$120,000 for 40% equity in ABS Pancakes
Final Deal$120,000 for 42% equity in ABS Pancakes
SharkDaymond John
ABS Pancakes Episode Season 7, Episode 12
ABS Pancakes Business StatusIn Business
ABS Pancakes WebsiteVisit Website
ABS Pancakes Net Worth$1 Million

What Is ABS Pancakes?

ABS Pancakes is a brand that produces high-protein, low-carb, and low-sugar pancake and waffle mixes. The brand aims to provide healthier alternatives for breakfast lovers, especially those on specific diets such as gluten-free or keto.

ABS Pancakes Shark Tank Update | ABS Pancakes Net Worth

The ABS Pancakes product mentioned in your query, the Chocolate Chip Protein Powder Mix, is a blend designed to make pancakes or waffles high in protein and fiber but low in carbs and sugar. This mix can benefit a balanced diet, especially for those looking to increase their protein intake or maintain a low-carb lifestyle.

Here are more details about ABS Pancakes:

  • High Protein: Each serving of the ABS Pancakes mix gives you a significant amount of protein. This is ideal for people trying to build muscle, lose weight, or ensure they get enough protein in their diet.
  • Low Carb & Low Sugar: The mix is designed to be low in carbs and sugar, making it suitable for people following a low-carb or ketogenic diet.
  • Gluten-Free: ABS Pancakes mixes are gluten-free, making them a great choice for those with gluten intolerance or celiac disease.
  • Flavor Variety: While the product you mentioned is the Chocolate Chip variety, ABS Pancakes offers several other flavors, so you can choose the one that best fits your taste preferences.
  • Easy to Prepare: To make pancakes or waffles with the ABS mix, you simply need to add water and cook the batter on a griddle or waffle iron. This makes it a quick and convenient option for breakfast.
  • Nutritionally Balanced: While high in protein and low in carbs, ABS Pancakes also contain good fiber and other nutrients, contributing to a balanced diet.
  • Size & Price: The product comes in a 1-pound package. The price may vary depending on where you buy it, but it’s typically around $2.50 per ounce.

Who Is The Founder Of ABS Pancakes?

ABS Protein Pancakes were founded by Ashley Drummonds, a fitness and health enthusiast passionate about helping people reach their physical and health goals.

Before launching ABS Protein Pancakes, Drummonds had been a personal trainer for over ten years and was deeply involved in the fitness industry.

She was known for emphasizing mental health, self-esteem, and physical fitness, believing that a healthy body and mind were interconnected. Drummonds conceived the idea for ABS Protein Pancakes out of her personal need and the needs of her clients.

As a fitness trainer, she found it challenging to find foods that were high in protein, low in carbohydrates, and tasty enough to enjoy daily. She realized that most of her clients shared this struggle.

Traditional high-protein foods could be bland or unappetizing, and many people missed enjoying comforting foods like pancakes while still adhering to their fitness goals.

Driven by this challenge, Drummonds started experimenting with different recipes in her kitchen. After numerous trials, she eventually came up with the perfect blend of ingredients that packed a high protein punch, were low in carbs, and tasted like a treat. Thus, ABS Protein Pancakes were born.

Before appearing on Shark Tank, Drummonds had already begun to make waves in the fitness and nutrition industry with her product. She started selling the pancake mix online and gained a following of loyal customers.

The product reviews were overwhelmingly positive, with customers praising not only the taste and nutritional profile of the pancakes but also the variety of flavors and ease of preparation.

While not securing a deal with the sharks, the appearance on Shark Tank gave the company substantial exposure and boosted its customer base significantly.

How Was The Shark Tank Pitch Of ABS Pancakes?

The Shark Tank pitch for ABS Protein Pancakes, delivered by founders Ashley Drummonds and Josh McClelland, started on a lively note, offering humor and entertainment to the Sharks.

The founders of ABS Pancakes from Tampa, Florida, were seeking an investment of $120,000 in exchange for a 40% stake in their company, valuing ABS Pancakes at $300,000.

Their presentation emphasized the importance of healthy eating, making a case that most diets were often bland and unappealing. By revealing their pancake mix as a tasty alternative that also meets dietary and fitness goals, they intended to win over the Sharks.

The product was gluten-free, all-natural, and protein-packed, with only 250 calories for four pancakes. The Sharks were then invited to sample the pancakes in different flavors, creating excitement.

While Mark Cuban found them not bad and compared their taste to Angel Food cake, other Sharks raised concerns over their aftertaste, attributed to the natural sweetener, Stevia, and their dryness, explained using protein powder and coconut flour.

The cost of the product proved to be the main sticking point during the pitch. The pancake mix cost $12-$14 to produce and was sold for $42.95 per pack. This price point was met with shock and disbelief by the Sharks.

Ashley defended the price, explaining that their target market in the fitness industry was willing to pay premium prices for health and wellness products.

She also pointed out that the high costs were due to ordering ingredients in small quantities, but she believed they could lower the cost to $7-8 a pack if they could produce in larger volumes.

By the end of the presentation, most of the Sharks dropped out, citing issues with taste, the high price point, or the narrow target market.

However, Robert Herjavec saw potential in the product and its possible extensions. He offered $120,000 for a 50% stake in the company.

After some negotiation on the equity share, Daymond John swooped in with a last-minute offer for the same amount but for a 42% stake. This offer was accepted by the founders, securing their Shark Tank deal.

Post-Shark Tank, ABS Protein Pancakes appears to have continued to do well. They worked with Daymond John, appearing on a Home Shopping Network (HSN) cooking show, and introduced a new subscription service for their pancakes, giving customers a 15% discount for a monthly membership.

What Happened To ABS Pancakes After Shark Tank?

After their appearance on Shark Tank, ABS Protein Pancakes experienced remarkable success and significant growth. Founded by Josh McClelland and Ashley Drummonds, the company introduced a blend of popular protein shakes with pancakes to create a healthier breakfast option.

During Shark Tank Season 7, they sought a $120,000 investment for 40% equity but eventually struck a deal with Daymond John for the same amount of investment but for 42% equity.

Some sharks disagreed about the product’s taste and high price point, but the entrepreneurs successfully secured a deal with Daymond.

Post-Shark Tank, ABS Pancakes witnessed a surge in sales and significant growth. Their annual revenue exceeded $1.5 million, and they made a year’s worth of sales in a single month following the Shark Tank episode airing.

The company expanded its distribution channels and made its products available on Amazon and its website. The success of ABS Pancakes can be attributed to their gluten-free, high-protein pancake mix, appealing to health-conscious consumers and those looking for guilt-free indulgence.

The journey of ABS Pancakes has been driven by Ashley Drummonds, who founded the company. She overcame challenges, leveraged social media, and trusted her intuition, contributing to the company’s remarkable growth.

Although co-founder Josh McClelland is no longer publicly associated with the company, Drummonds has continued to lead the business and has found success with the body-building community and individuals aiming for significant weight loss.

As of 2023, ABS Protein Pancakes’ net worth was estimated to be around $1 million, a testament to the company’s thriving performance even after the Shark Tank deal did not close.

With a product offering that aligns with the demand for healthier alternatives and its strategic expansion into different markets, ABS Protein Pancakes has continued to grow and succeed in the competitive health and wellness industry.

ABS Pancakes Shark Tank Update

After their successful Shark Tank appearance, ABS Protein Pancakes made significant progress in their business growth. The investment of $120,000 they received from Daymond John appears to have fueled their expansion substantially.

In 2016, they had sold $100,000 worth of products, but as of August 2022, their annual revenue had grown to an impressive $6 million, marking a remarkable leap in their business performance.

Immediately following the airing of their Shark Tank episode, the company experienced a substantial sales boost, achieving a year’s worth of sales in just a month. This surge in sales likely resulted from the extensive exposure and validation they received from the show.

ABS Pancakes Shark Tank Update | ABS Pancakes Net Worth

Initially, ABS Protein Pancakes were only sold through the company’s website, but post Shark Tank, they expanded their distribution channels.

The product became readily available on Amazon, one of the world’s largest online marketplaces, in addition to continuing sales through their website. This wider distribution helped increase their market reach, potentially increasing sales.

However, there have been some changes in the team. Co-founder Josh McClelland is no longer associated with the company, at least not in a public-facing role. Ashley Drummonds, the other co-founder, has continued to drive the business, seemingly thriving as a solo entrepreneur.

Moreover, it seems the product found a wider audience than initially targeted. While originally marketed their product towards the fitness and body-building community, they’ve also found success with customers seeking to lose significant weight.

The low-calorie, high-protein pancakes presumably resonated with individuals aiming for weight loss, demonstrating the product’s broader appeal beyond the fitness industry.

Are ABS Protein Pancakes Still In Business?

Yes, ABS Pancakes is still in business. The products are available for purchase on the ABS Pancakes website and Amazon. However, it seems that Ashley Drummonds, the founder, ended her tenure with ABS Pancakes in May 2022.

She has since worked as a nutrition coach and specialist. Despite the change in management, the company continues to operate and sell its protein-packed pancake mixes.

What Is the Net Worth Of ABS Pancakes?

According to our research, the net worth of ABS Pancakes is estimated to be $1 million. The valuation of ABS Pancakes was a little above $285,000 after securing an investment from Daymond John on Shark Tank.

Also, read about other businesses that appeared on Season 7 of Shark Tank:

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